À propos de ce poste Promotions Associate chez Betr
ABOUT BETR
About the Role
We’re looking for a Promotions Associate to join our Marketing team. This is a cross-functional role with ownership across Betr Picks, Betr Social Sportsbook (SSBK), Betr Social Casino, and Betr Arcade. You’ll be hands-on in building, segmenting, and launching promotions and CRM communications—including email, in-app notifications, and push notifications—across all Betr products.
This role is essential in executing promotions end-to-end—from ideation and delivery to fulfillment and reporting. You’ll manage day-to-day campaign operations including building emails, proofreading, testing, tracking performance, and reporting insights to Retention and Marketing leadership.
What You'll Do:
Build, segment, and launch promotions across Picks, SBK, Arcade and Casino—ensuring the right offer reaches the right user at the right time.
Coordinate with cross-functional teams (Trading, Design, Analytics, Media, Customer Operations) to ensure all promotions and bonuses are fulfilled accurately and on time across all products.
Maintain and regularly update the Daily Promotions Calendar to ensure full visibility across verticals, products, and segments.
Serve as the go-to liaison for the Customer Ops Team, helping resolve user queries related to promotions across all products
Create, segment, proofread, and launch CRM campaigns (email, push, and in-app notifications) for each product line.
Write clear, compelling marketing copy for CRM campaigns tailored to each product’s user base and promotional mechanics.
Collaborate with the Design Team to ensure promotions are accompanied by visually engaging, brand-compliant graphics.
Run A/B and multivariant tests to optimize promotions and CRM campaigns across all verticals.
Track and analyze promotions and CRM performance by product, surfacing insights and recommendations to leadership.
Bonus Points:
Passion for or knowledge of sports betting, fantasy sports, or online casino products.
Familiarity with the distinctions between pick’em, sportsbook, and casino promotional mechanics.
Experience with Braze and Power BI.
Graphic design skills or experience.
About You:
Bachelor’s degree in Marketing, Business, Journalism, Communications, or related field—or equivalent work experience.
1+ years of experience in email marketing or CRM campaign management.
Proficiency in Excel.
Willingness to work weekend mornings during peak seasons.
Strong communication, proofreading, and organizational skills with keen attention to detail.
Ability to manage multiple projects and deadlines across multiple products simultaneously.
High energy and eagerness to take on new challenges in a fast-paced environment.
