Role Overview

The Marketing and Sales Enablement Specialist for Vaco by Highspring serves as the critical link between enterprise marketing, sales strategies, and local market execution. This role is responsible for activating national programs, executing regional campaigns and events, and equipping sales teams with localized enablement tools to drive awareness, engagement, and revenue growth.

By bridging the gap between enterprise and local teams, the Specialist ensures seamless implementation of global initiatives while tailoring campaigns to meet regional needs as well as cross selling opportunities. This position focuses on execution and enablement, ensuring all activities align with enterprise-approved strategies, assets, and brand standards.

Your Impact 

Sales Enablement & Program Support

• Act as a liaison between enterprise marketing and local teams, ensuring that centrally developed sales and marketing initiatives are consistently activated at the regional level.
• Customize and localize pre-approved sales and marketing templates (e.g., pitch decks, one-pagers) for regional use, always adhering to enterprise brand standards and guidelines.
• Share enterprise-provided campaign updates, materials, and enablement tools with recruiters, consultants, and sales partners to reinforce messaging and go-to-market priorities.
• Provide field insights on account progression, market gaps, and competitive activity to inform enterprise sales strategies—without altering or creating independent campaigns.
• Regional Collateral Management – execution of marketing and enablement materials at the regional level, via content management tool (e.g. Canva)

Local Campaign & Event Execution

• Execute global and enterprise-approved campaigns for local relevance; all activities must stay within the boundaries of enterprise strategy and messaging.
• Plan, coordinate, and execute approved regional events (client mixers, roundtables, educational sessions, community engagements) in partnership with sales and recruiting leaders.
• Manage logistics for events including, registration management comms, vendor coordination, venue management, signage, check-ins, branded merchandise requests and follow-up in partnership with enterprise marketing events team
• Track and report event ROI (attendance, leads, conversions, and feedback) to share with enterprise teams for program optimization in partnership with enterprise marketing events team.
• Collaborate with local teams to identify and implement region-specific opportunities, such as sponsorships, partnerships, and community engagements, to enhance campaign impact.

Field Insights & Feedback Loop

• Provide timely local insights, competitor intelligence, and client feedback to enterprise teams to help refine future market opportunities.
• Share insights into local sales strategies and approaches to inform and drive impactful marketing enablement plans.
• Monitor and analyze regional campaign and event performance, reporting findings back to enterprise marketing.
• Ensure strict alignment with enterprise-approved messaging, campaigns, and brand standards in every activation, while tailoring the enterprise campaigns for regional use.
• Provide feedback, share metrics, and report on the effectiveness of field-level execution with sales operation, and marketing to inform enterprise strategies.

Partnership & Collaboration

• Collaborate with regional leadership, sales, and recruiting teams to align marketing and sales activities with revenue goals.
• Identify and coordinate with local partners, associations, and venues to enhance the reach of enterprise-led initiatives.
• Reinforce enterprise strategy and brand consistency across all localized execution, without initiating standalone campaigns or independent marketing efforts.
• Work directly with marketing team stakeholders to track requests, get clarification, and update timelines / progress.

Your Experience  

• 3-5 years of general marketing experience, with a focus on B2B
• Proficient in Office360 tools including Excel, PowerPoint, Word and SharePoint
• Basic design skills in Canva and PowerPoint to customize templates for the field
• Basic understanding of Monday.com or similar project management tools to submit requests and track work progress
• Basic understanding on how to use AI tools like Jasper to generate content for the field (e.g. social media posts, thought leadership, etc)

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