À propos de ce poste Marketing Programs Coordinator chez Smarsh
Summary
We are seeking a highly organized and detail-oriented Marketing Programs Coordinator to support demand generation and regional marketing programs across EMEA and APAC. This role plays a critical part in driving pipeline growth.
Working closely with Sales, Marketing, and Operations teams, you'll support campaign execution, lead management, and performance tracking to ensure prospects receive a seamless experience from first touch through to opportunity creation.
You'll play a key role in ensuring marketing-generated leads are routed efficiently, followed up promptly, and accurately tracked throughout the funnel, maximizing the impact of marketing investment and contributing directly to business growth.
This is an excellent opportunity for a marketing professional early in their career who has gained some foundational experience and is eager to expand their expertise across demand generation, marketing operations, and sales alignment within a fast-paced B2B environment.
How will you contribute?
Lead Management & Sales Alignment:
o Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC.
o Ensure all MQLs are routed appropriately and followed up within established service level agreements (SLAs).
o Partner closely with regional sales teams to track lead progression and disposition.
o Support lead nurture and follow-up processes to improve MQL-to-SQL conversion performance.
o Maintain visibility into lead status and escalate follow-up gaps when necessary.
CRM & Marketing Operations:
o Maintain CRM data quality and hygiene, ensuring accurate lead and contact records.
o Support lead routing, campaign attribution, and pipeline administration processes.
o Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution.
o Support ongoing process improvements across marketing operations and sales handoffs.
Campaign Support:
o Support execution of integrated demand generation campaigns across digital channels.
o Assist with email marketing, audience segmentation, campaign deployment, and performance tracking.
o Coordinate campaign assets and timelines with internal stakeholders and external partners.
o Help ensure campaign execution aligns with regional growth objectives.
o Coordinate and support execution of the regional webinar program.
o Support Senior Marketing Manager with strategic events, driving attendee engagement and maximizing follow-up opportunities.
