À propos de ce poste Marketing Operations Manager chez Workwave

Workwave · Télétravail · Remote, US

The Marketing Operations Manager is the strategic backbone of our marketing and sales engine. In this critical individual contributor role, you will work behind the scenes to build, maintain, and optimize the technical architecture that powers our revenue generation teams.

You’ll own the connective tissue between our core systems, maintain uncompromised data integrity, refine lead lifecycles, and continuously introduce operational efficiencies—including cutting-edge AI workflows—so our marketing and sales teams can execute seamless, high-impact campaigns.

WHAT YOU'LL DO:

System Architecture & Platform Administration

Core Stack Owner: Serve as the day-to-day administrator for our core marketing tech stack, including Pardot (Salesforce Marketing Cloud Account Engagement), Webflow, GA4, 6sense, ZoomInfo, and DataGroomr.

Salesforce Integration: Maintain seamless integrations between Salesforce, Pardot, and ancillary platforms. Oversee data flows and field mappings, conducting daily audits of sync error queues to resolve or escalate issues swiftly.

MarTech Optimization & Governance: Manage software license allocations, vendor relationships, and renewals across the marketing tech portfolio. Support the evaluation and onboarding of new tools while maintaining thorough technical documentation.

Data Governance, Funnel & Lead Lifecycle Management

Lead Flow Execution: Build and maintain end-to-end lead lifecycle workflows—from capture, enrichment, and scoring/grading to custom routing rules and SLA monitoring.

Data Hygiene & Privacy: Conduct regular database health audits, deduplication scans, and spam cleanups. Manage data privacy compliance operations, including GDPR/CCPA removal requests.

Campaign Support & Attribution: Build dynamic lists and custom campaign audiences. Enforce rigorous lead tracking standards (UTM parameters, source attribution) across all channels to ensure full-funnel visibility.

Analytics, AI & Cross-Functional Operations

Tracking & Analytics: Configure GA4 data streams, event tracking, custom dimensions, conversion goals, and multi-touch attribution reporting.

AI & Workflow Innovation: Identify, evaluate, and implement AI-powered tools to streamline campaign execution, data enrichment, content workflows, and reporting automation.

Cross-Functional Partner: Act as the primary technical subject matter expert for Sales, IT, and Revenue Operations (RevOps) teams to ensure cross-departmental alignment.

Expected Outcomes

Peak System Health: A stable, optimized MarTech stack with minimal sync errors and zero data pipeline bottlenecks between Pardot and Salesforce.

High-Integrity Database: A clean, compliant, deduplicated database that delivers precise audience targeting and reliable conversion metrics.

Full-Funnel Visibility: Accurate closed-loop reporting and attribution tracking across all digital channels and campaign assets.

Operational Velocity: Reduced manual overhead for marketing and sales teams through automated workflows, robust technical documentation, and AI-driven enhancements.

WHAT YOU'LL BRING:

Experience & Technical Skills

5+ years of hands-on experience in Marketing Operations, Sales Operations, or Revenue Operations in a B2B environment.

Strong proficiency with our core technical ecosystem:

Pardot (Salesforce Marketing Cloud Account Engagement)

Salesforce CRM

Google Analytics 4 (GA4) & Tag Management Systems

6sense (or comparable ABM/intent data platforms)

ZoomInfo (or comparable data enrichment tools)

Proven experience managing lead scoring, grading, routing, and data hygiene frameworks.

Familiarity with building, documenting, and implementing modern AI-driven marketing workflows.

Certifications (Preferred)

Salesforce Certified Marketing Cloud Account Engagement (Pardot) Specialist or Consultant.

Google Analytics 4 Certification.

KEY MIDSET & SOFT SKILLS:

Self-Directed Problem Solver: Thrives as an individual contributor, taking full ownership of projects from concept through resolution.

Detail-Oriented & Analytical: Relentless about data accuracy, system hygiene, and thorough documentation.

Translational Communicator: Able to translate complex technical architectures into actionable operational steps for cross-functional partners.

WHAT YOU SHOULD KNOW ABOUT US:

• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers

• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses

• We openly accept others as they are and build strong partnerships based on trust

• Teamwork and collaboration is key to help our colleagues and customers solve their challenges

• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us!

LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT:

• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority.

A GLOBAL COMPANY WITH A LOCAL PRESENCE:

• We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.

• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming.

• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.

• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.

RELAX, WE'VE GOT YOU COVERED:

• Employees can expect a robust benefits package, including health and dental and 401k with company match

AND BEYOND...

• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays

• Up to 4 weeks paid bonding leave

• Tuition reimbursement

• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!

• 24/7 access to virtual medical care with Teladoc

• Quarterly awards based on peer nominations

• Regional discounts and perks

• Opportunities to participate in charitable events and give back to the community

GROW WITH US:

• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth

• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!

• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year

JOIN OUR WINNING TEAM!

• 10 Time winner of Best Place to Work in New Jersey by NJBiz!

• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine

• Recently named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)

We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!

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À propos de ce poste Marketing Operations Manager chez Workwave

WHAT YOU'LL DO:

WHAT YOU'LL BRING:

KEY MIDSET & SOFT SKILLS:

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