À propos de ce poste Iterable Lifecycle Marketing Manager chez Dutch
DO NOT APPLY IF YOU DO NOT HAVE ITERABLE EXPERIENCE
About Us
Dutch Vet is transforming veterinary care by making expert treatment accessible anytime, anywhere. Our mission is simple: help every pet live their happiest, healthiest life by connecting pet parents with licensed vets through seamless virtual visits.
We’re the only veterinary telemedicine service that can diagnose, prescribe, and ship medications directly to customers in most states. For less than $100 per year, Dutch offers real relief and convenience for pets and their families.
As one customer put it: “Dutch was the only site that would diagnose and prescribe meds as well as ship the meds.”
Here’s what other customers have said about Dutch Vet:
"The easiest vet visit you'll ever have.”
"More thorough than my in-person vet.”
"No nonsense, quick, easy and friendly veterinarian. Much cheaper than our regular local vet that couldn’t get us in. So glad I found Dutch!"
Backed by world-class investors including Forerunner Ventures, Eclipse Ventures, and Bling Capital, our team is made-up of successful startup founders (Hims, PlushCare, Nasty Gal) with expertise in scaling enterprises (TripAdvisor, Walmart, BARK). Featured in TechCrunch, Forbes, Wired, and Axios, Dutch is setting the standard for quality, accessibility, and compassion in pet care.
THE ROLE:We're looking for a Lifecycle Marketing Manager focused on prospect marketing — turning awareness into action through targeted, high-converting email, SMS, and push programs. This role is ideal for someone with 3+ years of hands-on Iterable experience who is data-driven, detail-oriented, and ready to own execution from day one. ITERABLE experience is a must-have requirement for this role.
You'll work closely with the LCM Director to build and optimize prospect journeys that drive trial starts, plan conversions, and first-purchase moments. This is a fully remote role, but you must be located in the US to be considered.
If this sounds interesting to you, we'd love to hear from you!
What You'll Do:
Build and execute prospect-focused lifecycle campaigns across email, SMS, and push in Iterable
Own day-to-day execution of key prospect moments including:
Lead nurture & prospect engagement sequences
Trial new conversion programs
Abandoned flow re-engagement
Promotional and time-sensitive offer campaigns
Create and maintain journeys, triggers, and recurring campaigns with strong attention to detail
Partner with growth, design, and CX to ensure prospect messaging is timely, persuasive, and on-brand
QA campaigns thoroughly (logic, personalization, rendering, links, timing)
Monitor funnel performance and report on prospect metrics (open rate, CTR, trial starts, conversion rate)
Support A/B testing of subject lines, content, offers, timing, and segmentation
Help document and improve prospect lifecycle best practices and templates as the program scales
What You'll Bring:
-
Experience in subscription, DTC, or consumer health/wellness
-
Familiarity with growth experimentation frameworks and prospect lifecycle measurement
-
HTML knowledge for email troubleshooting
-
Experience collaborating with paid growth or product marketing teams
Why This Role Is Exciting
-
You'll own the programs that turn interest in Dutch into membership
-
Your work will have a direct, measurable impact on new member acquisition
-
You'll help shape how Dutch earns trust before someone ever becomes a member
