Job Title: HubSpot Marketing Operations Specialist

Timings: 5PM - 2AM PKT (Onsite)

Location: Lahore / Islamabad

Summary

We are seeking a highly analytical and detail-oriented Marketing Operations & Reporting Specialist to manage the systems, processes, reporting, and operational infrastructure that power our demand generation and revenue marketing efforts. This role will be responsible for administering and optimizing HubSpot and integrated marketing technologies, ensuring data integrity, building actionable dashboards and reports, and improving marketing processes that drive pipeline growth. The ideal candidate has hands-on experience with HubSpot, CRM systems, marketing automation, and B2B marketing operations, with the ability to translate data into strategic business insights that improve marketing performance and sales alignment.

Responsibilities

Marketing Operations & Systems

• Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.
• Configure and optimize marketing automation workflows, lead routing, audience segmentation, lifecycle stages, and campaign execution.
• Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.
• Ensure data integrity through ongoing data hygiene, field governance, list management, and process documentation.
• Monitor and maintain integrations between HubSpot, ZoomInfo, CRM platforms, and other marketing technologies.
• Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams.

Intent Data & Account-Based Marketing (ABM)

• Utilize ZoomInfo and other data sources to identify target accounts using ICP, firmographic, technographic, behavioral, and intent data.
• Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation.
• Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities.
• Monitor campaign performance and recommend optimization strategies based on engagement and conversion metrics.

Reporting & Analytics

• Build, maintain, and enhance dashboards and reports to measure marketing performance across the entire revenue funnel, including:
• Marketing Qualified Leads (MQLs)
• Marketing Qualified Accounts (MQAs)
• Sales Accepted Accounts (SAAs)
• Sales Qualified Accounts (SQAs)
• Sales Qualified Opportunities (SQOs)
• Pipeline and revenue attribution
• Conversion rates
• Customer Acquisition Cost (CAC)
• Campaign ROI
• Analyze campaign effectiveness, lead quality, attribution models, funnel velocity, and conversion trends.
• Deliver weekly, monthly, and executive-level performance reports with actionable recommendations.
• Translate complex marketing data into meaningful insights that support strategic decision-making and business growth.

Process Improvement & Cross-Functional Collaboration

• Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.
• Improve marketing-to-sales alignment through clearly defined lifecycle stages, SLAs, routing rules, and feedback loops.
• Identify operational inefficiencies and recommend improvements across processes, technology, and data management.
• Establish reporting standards and maintain a single source of truth for marketing performance.
• Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Requirements

Skills

• Excellent written and verbal communication skills.
• Strong analytical, problem-solving, and critical thinking abilities.
• Exceptional organizational and project management skills.
• Highly detail-oriented with a strong commitment to data accuracy.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong understanding of B2B marketing operations, demand generation, and revenue marketing.
• Ability to create executive-ready dashboards, reports, and performance summaries.
• Experience translating marketing metrics into actionable business insights.
• Strong understanding of lead management, lifecycle stages, attribution models, campaign reporting, and funnel analytics.
• Ability to collaborate effectively with cross-functional teams, including Marketing, Sales, Revenue Operations, and Executive Leadership.

Technical Skills

• Advanced proficiency in HubSpot, including:
• Marketing Hub
• CRM
• Workflows
• Lists and segmentation
• Reporting dashboards
• Lead scoring
• Campaign reporting
• Experience with ZoomInfo or similar intent data platforms.
• Experience working with CRM platforms and marketing automation systems.
• Advanced Microsoft Excel and/or Google Sheets reporting skills.

Experience

• 3–5 years of experience in Marketing Operations, Revenue Operations, Demand Generation Operations, or a similar B2B marketing role.
• Hands-on experience administering and optimizing HubSpot.
• Experience working in a B2B sales environment with close collaboration between Marketing and Sales teams.
• Proven experience creating dashboards, reports, and marketing performance analytics.
• Experience supporting Account-Based Marketing (ABM) initiatives and lead lifecycle management.
• Experience working with CRM integrations and marketing technology platforms.
• Experience with ZoomInfo is highly preferred.