MAGIC AI (https://magic.fit) is the World's First AI Personal Trainer that helps people get personally trained by the world’s best athletes using a sleek wall mirror.

Our AI corrects real-time form, counts reps and gives live feedback to give a completely hyper-personalised workout. We have combined this with our smart dumbbells and co-created workout content with Britain's leading athletes including cricket legend Sir Alastair Cook, football celeb Jesse Lingard, Strictly Come Dancing's Katya Jones and Team GB athletes.

Awarded in Time Magazine's World's Best Inventions 2024 and Fast Company's Most Innovative Companies, MAGIC AI has secured over $7.5 million in venture capital funding to date.

With groundbreaking innovations like its proprietary ReflectAI® technology and athlete ambassadors, MAGIC AI is redefining the personal training experience, as Sifted’s fastest growing consumer company in the UK as of 2025 (Sifted100).