Location: Remote (AU / NZ / SEA time zones preferred)

Salary: AUD $80,000-$90,000 inclusive of superannuation

Start Date: August 2026

Type: Full-time

The role

Most agencies treat creative as an output. We treat it as a growth lever. We're looking for a Creative Strategist who thinks in direct response: someone who understands that the best ad isn't the prettiest one, it's the one that moves people to act. You'll own creative strategy across some of the most exciting eCom brands across Australia, working closely with a cross-functional team to develop concepts, messaging, briefs, and testing roadmaps that generate real commercial results.

This role is for you if:

1. You're DR-native. You understand awareness levels, market sophistication, and why the same hook that works at cold traffic fails at warm. You don't need to be taught that creative is a variable in a performance system.
2. You have strong opinions on ads. You can watch a product demo and immediately know what's missing, why the hook fell flat, or what angle would have converted better.
3. You think in hypotheses. Every piece of creative you brief has a reason behind it: a customer insight, a pattern from the data, a gap in what's been tested.
4. You create your own momentum, bring clarity to ambiguous briefs, and ship fast without sacrificing strategic thinking.
5. You're confident in front of clients. You hold your space, give clear creative direction, and can guide a founder on what content to produce without losing them.
6. You separate signal from noise. You can look at campaign performance, identify what's actually working, and translate it into the next round of tests, not just a summary slide.

Your day to day

• Review campaign performance and build testing roadmaps based on what the data is telling you
• Develop hooks, scripts, messaging frameworks and briefs that give visual creators exactly what they need to execute
• Review creative assets (UGC, video, static, carousel) and deliver performance-focused feedback that sharpens output
• Collaborate directly with clients: monthly strategy calls, content menus, shoot guidance and narrative direction
• Work cross-functionally with media buyers and growth strategists to drive iteration at pace
• Apply and evolve the strategic frameworks and playbooks that underpin how we work

What you bring

• 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands
• A trained eye for DR creative: you know what a strong hook looks like, what market sophistication stage demands, and how to brief for conversion not just engagement
• Sharp copy and messaging instincts across hooks, angles, scripts and ad copy
• Confident communication, written and verbal, with both internal teams and clients
• Bonus: agency experience, Meta and TikTok Ads, UGC, or direct-response funnel strategy

Why Right Hook

💸 Competitive salary: AUD $80,000-$90,000 inclusive of superannuation
🌍 Remote-first: our team spans Australia, New Zealand, USA, Canada, Bali and the Philippines
🤝 Direct mentorship from our Head of Creative Strategy and leadership team
🔥 A team that moves fast and holds a high bar for quality, clarity and creative thinking
💥 No fluff - this function exists to drive profitable results, not ship content

To apply, send us:

1. Your CV (no cover letter needed)
2. Answers to both questions:
• What's one ad that recently caught your attention, and why? (include the link)
• A client says "we need 10 new ads." What questions do you ask before making any recommendations, and why?