• Develop and execute SEO and AEO-driven content strategies aligned with commercial objectives.
• Identify high-intent search queries, prompts, and topics relevant to each business division.
• Create content designed to rank in both traditional search engines and AI-generated responses.
• Write and optimise website landing pages for each division (solids, liquids, consulting, managed services).
• Structure content to improve rankings, engagement, and conversion (clear headings, schema-aware formatting, FAQs, etc.).
• Continuously update and refine existing content to improve performance.
• Create content targeting conversational queries and AI search prompts.
• Structure answers in a way that increases likelihood of being surfaced in AI tools.
• Build topical authority through clustered content and internal linking strategies.
• Produce high-quality blogs, articles, and educational content aligned to industry pain points.
• Develop social media content to support brand awareness and distribution.
• Translate technical waste services concepts into clear, engaging, and commercially relevant content.
• Work across multiple business units, tailoring tone, messaging, and positioning to each division.
• Ensure consistency in brand voice while respecting differences between service lines.
• Collaborate with internal stakeholders to capture technical knowledge and project insights.
• Support content creation with basic design assets using Adobe Suite and/or Canva.
• Produce simple visual content (social posts, blog graphics, diagrams) to enhance engagement.
• Maintain consistency with brand guidelines across all visual outputs.
• Work closely with the Group Marketing Manager to prioritise content initiatives.
• Participate in daily check-ins to align on priorities, output, and performance.
• Collaborate with sales and operational teams to identify content opportunities tied to real customer demand.
• Track content performance (traffic, rankings, engagement, conversions).
• Continuously refine content based on data and insights.
• Identify gaps in content coverage and proactively propose new opportunities.

Note: The official job title of this role is Content Writer.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in SEO-focused content writing (B2B preferred).
• Experience writing structured, search-driven content that ranks and converts.
• Exposure to AEO (Answer Engine Optimisation) or strong understanding of AI-driven search behaviour.
• Strong ability to write clear, structured, and authoritative content.
• Ability to break down technical or industrial topics into accessible language.
• Keyword research and search intent exposure
• On-page SEO best practices
• Content structuring for search and AI visibility
• Proficiency in Canva is essential.
• Experience with Adobe Creative Suite, highly advantageous.
• Ability to produce clean, on-brand supporting visuals.
• Familiarity with CMS platforms (e.g. WordPress or similar).
• Experience with SEO tools (e.g. Ahrefs, SEMrush, Surfer or equivalents).
• Comfortable working within structured content workflows and shared drives.
• Highly organised with the ability to manage multiple content streams across divisions.
• Comfortable working in a fast-paced, multi-entity environment.
• Able to take direction but also proactively identify opportunities.
• Strong written and verbal English communication skills.
• Confident working with technical stakeholders and extracting information.
• Ability to align with marketing leadership and execute against strategy.

Benefits

Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity: 

• 2x WFH, 3x Onsite: Level 28, IBP Tower, Jade Drive, Ortigas Center, Pasig City, Metro Manila, Philippines
• WFH setup available for remote locations (outside NCR).
• Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
• HMO with 2 free dependents + medical reimbursements
• Government-mandated benefits
• Opportunities to work with leading companies in Australia and beyond
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.

We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable. 

Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.

Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.