This role is for one of the Weekday's clients

Min Experience: 6+ years

Location: Kolkata, West Bengal, India
JobType: full-time

We are looking for an experienced and strategic Brand Head to lead our brand vision, positioning, and marketing initiatives. This role is ideal for a creative and data-driven marketing professional who has successfully built and scaled brands through impactful campaigns and customer-centric strategies. As the Brand Head, you will own the end-to-end brand strategy, ensuring consistent messaging across all channels while driving customer engagement, market growth, and business impact.

The ideal candidate possesses strong leadership skills, extensive experience in brand marketing, and a proven ability to execute integrated marketing campaigns that deliver measurable results. You should be passionate about understanding consumer behavior, identifying market opportunities, and transforming insights into compelling brand experiences.

Requirements

Key Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives and long-term growth plans.
• Lead the planning, execution, and optimization of integrated marketing campaigns across digital, offline, social media, PR, and experiential channels.
• Build and maintain a strong, consistent brand identity, tone of voice, and visual positioning across all customer touchpoints.
• Conduct market research, competitor analysis, and consumer insight studies to identify emerging trends and opportunities.
• Collaborate with product, sales, design, content, and digital marketing teams to ensure cohesive brand communication.
• Define annual marketing calendars, campaign roadmaps, and go-to-market strategies for product launches and brand initiatives.
• Monitor campaign performance using key marketing metrics and optimize strategies based on data-driven insights.
• Manage brand budgets efficiently while maximizing return on marketing investments.
• Build relationships with creative agencies, media partners, influencers, and external vendors to enhance brand visibility.
• Lead, mentor, and develop high-performing marketing teams while fostering creativity, innovation, and collaboration.
• Ensure all marketing communications adhere to brand guidelines and maintain consistency across channels.
• Stay updated with evolving marketing technologies, consumer trends, and industry best practices.

Required Skills

Must-Have Skills

• Marketing
• Campaign Management

Preferred Skills

• Brand Strategy and Positioning
• Digital Marketing
• Consumer Insights and Market Research
• Content Marketing
• Performance Marketing
• Product Marketing
• Social Media Marketing
• Public Relations
• Event Marketing
• Marketing Analytics
• Budget Planning
• Stakeholder Management
• Team Leadership
• Creative Strategy

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA or postgraduate qualification in Marketing is preferred.
• 6–15 years of experience in brand management, marketing strategy, or integrated marketing, with significant leadership experience.
• Proven track record of developing successful marketing campaigns that have strengthened brand awareness and driven business growth.
• Strong understanding of both traditional and digital marketing ecosystems.
• Experience managing cross-functional teams, agencies, and external partners.
• Excellent analytical, communication, presentation, and decision-making skills.
• Ability to thrive in a fast-paced, dynamic, and results-oriented environment.