À propos de ce poste GEO Specialist (SEO Team) chez Oxylabs
About the Role:
- AI is reshaping how B2B buyers discover, evaluate, and shortlist vendors - and Oxylabs is moving fast to stay ahead of that shift. We're looking for a GEO Specialist to help grow our visibility across generative and agentic search environments - focusing on execution and measurement, with room to take on more over time.
- This is a hands-on role where you'll help shape where we show up - across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging agentic pipelines - and drive the work that gets us there. You'll be an internal go-to expert who upskills the broader marketing team and collaborates with Content, Web, and Product to make GEO a company-wide capability.
- You'll sit within the SEO & Growth Marketing function and work closely with the Head of SEO, content, and technical teams.
- SEO fluency is expected - you understand organic search and how it connects to AI discoverability - but your primary lens is the AI layer: LLM citations, agent-readiness, entity authority, and structured content that machines can parse, trust, and surface.
In this role, you’ll:
Help shape and execute Oxylabs' GEO/AEO strategy across major LLMs and generative search engines.
Drive initiatives to increase citation frequency, share of voice, and brand presence in AI-generated responses for our core categories (proxies, web scraping, data collection).
Help build and maintain an AI visibility measurement framework - tracking citation rate, mention frequency, sentiment, and platform breadth across ChatGPT, Perplexity, Claude, Gemini, and AI Overviews.
Audit and evolve our content architecture for AI extractability.
Partner with the writers and content team to implement GEO-aligned briefs - ensuring every new piece is built to be cited, not just ranked.
Stay ahead of the agentic search curve - monitor how AI agents surface and act on web content.
Help to define what "agent-ready" looks like for Oxylabs' website and content ecosystem.
Collaborate with Web and Product teams to ensure our site's technical foundations (crawlability, structured data, API accessibility, page speed) support machine discovery - not just human discovery.
Your skills & experience:
2+ years in SEO - with demonstrated interest in, or some early hands-on exposure to, GEO/AI search.
Experience optimizing for LLM visibility.
Solid understanding of how large language models work.
Experience building or contributing to GEO measurement frameworks (prompt testing, citation tracking, share of voice).
Strong content instincts - able to help brief, edit, and quality-control content with an AI-discoverability lens.
Comfortable working with tools like Google Search Console, GA4, Ahrefs, Screaming Frog, and any GEO monitoring tools.
Strong communicator - able to explain GEO concepts clearly to technical teams, writers, and stakeholders alike.
Nice to have:
Background in B2B SaaS
Experience with prompt engineering or LLM evaluation
Familiarity with agentic AI workflows and how agents consume and act on web content
