Marketing Automation Specialist

Job Overview

Our client is one of Italy's leading dental business coaching and consulting organisations, dedicated to helping dentists transform their practices into highly profitable, systemised businesses.

Unlike traditional consultancy firms, the organisation focuses on enabling practices to operate successfully without relying solely on the owner, giving dental professionals greater freedom, improved profitability and a better quality of life. Their mission is rooted in creating lasting value through education, coaching, innovation and ethical business practices.

As part of an ambitious growth strategy, they are expanding their Marketing Team and are seeking an experienced Marketing Automation Specialist to build, optimise and maintain the digital infrastructure that powers their marketing ecosystem.

This is an exciting opportunity to join a purpose-driven organisation where your work will directly contribute to the growth of an industry-leading brand and support its long-term international expansion.

Please note: This role supports an Italian business. Fluency in both Italian and English is essential, and working hours will align with Italian business hours (CET/CEST).

Key Responsibilities

Marketing Automation & Funnel Management

• Translate the Chief Marketing Officer's strategic vision into scalable marketing funnels and automation systems.
• Build, maintain and continuously optimise the company's marketing automation ecosystem.
• Ensure all marketing funnels remain fully operational, up to date and aligned with commercial objectives.
• Support the successful delivery of lead generation and customer acquisition campaigns.

Digital Infrastructure

• Develop and optimise the digital systems that connect the business with prospective and existing clients.
• Ensure all customer touchpoints provide a seamless user experience.
• Maintain and improve content delivery platforms and digital assets.
• Troubleshoot technical issues and recommend long-term improvements.

Performance & Reporting

• Monitor lead generation, conversion rates and key marketing performance indicators.
• Analyse campaign performance and provide actionable insights to the Digital & Revenue Marketing Coordinator.
• Identify opportunities to improve automation workflows and marketing efficiency.
• Produce regular performance reports and recommendations.

Innovation & Continuous Improvement

• Research and implement new marketing technologies and automation tools.
• Improve internal marketing processes through automation and systems optimisation.
• Collaborate closely with the wider marketing team to support campaign execution.
• Contribute ideas that improve scalability, efficiency and customer experience.

Qualifications & Experience

To be successful in this role, you should have:

• Fluent Italian and English communication skills (written and spoken) – essential.
• Minimum of 3 years' experience in Marketing Automation, Digital Marketing or a similar role.
• Experience building and managing marketing funnels.
• Experience with CRM platforms and marketing automation systems.
• Strong understanding of lead generation and customer lifecycle marketing.
• Experience analysing campaign performance using marketing KPIs.
• Excellent organisational and project management skills.
• Strong analytical and problem-solving abilities.
• Ability to work independently while managing multiple priorities.
• High level of computer literacy and confidence learning new technologies.

Desirable Skills

• WordPress experience.
• Landing page development.
• Google Analytics.
• Google Tag Manager.
• Email marketing platforms.
• CRM integrations.
• SEO fundamentals.
• Conversion Rate Optimisation (CRO).
• AI-powered marketing tools.
• Experience supporting international marketing campaigns.

Equipment Requirements

• Reliable laptop or desktop computer.
• Stable, high-speed internet connection.
• Dedicated home office suitable for remote working.

Working Hours

• Full-time position.
• Working hours aligned with Italian business hours (CET/CEST).
• Flexibility may occasionally be required to support campaign launches and business priorities.

What We Offer

• The opportunity to join one of Italy's leading business coaching organisations.
• Work within a collaborative, innovative and purpose-driven marketing team.
• Exposure to advanced marketing automation strategies and digital transformation projects.
• Career development opportunities within a growing international business.
• The chance to make a meaningful contribution to an organisation committed to excellence, ethics and creating lasting value.
• A supportive environment where innovation, continuous learning and professional growth are encouraged.

About Us

At Remote Recruitment, we specialise in helping skilled South African professionals connect with leading international businesses. Our streamlined recruitment process matches exceptional talent with organisations that value expertise, innovation and long-term career growth.

Join a team that appreciates your talent – Remote Recruitment, where your success is our mission.