This fast-paced role entails sales- and marketing-focused systems engineering with a focus on the company’s CRM (Salesforce) and business/process automation for the largest real estate development in East Africa.

CRM & Business Automation

• Lead the development and implementation strategy for the Rendeavour CRM.
• Integrate marketing campaigns into the CRM.
• Analyze buyer behavior from Rendeavour digital platforms.
• Implement new CRM software relevant to Rendeavour’s business.
• Maintain CRM databases.
• Overall lead improvement of business efficiency through software engineering.

Digital Marketing

• Plan and execute all Web, SEO/SEM, marketing database, email, social media and display advertising campaigns with clear, measurable objectives.
• Send a digital marketing report comprising an analysis of the activities and spending by Friday morning.
• Update the website with news, events, images and other relevant content weekly.
• Planned, executed, and measured experiments and conversion tests on all Tatu City digital platforms.
• Identify digital trends and insights and optimize spend and performance based on the insights.
• Use Mailchimp and CRM software to distribute the newsletters monthly.
• Devise strategies to drive online traffic to the company website.
• Improve the usability, design, content and conversion of the company website and reduce bounce rate.
• Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements

• Salesforce Certified Platform Developer or Administrator certifications.
• Proficiency in Web or App development.
• Digital marketing experience.
• At least 3 years working in the Salesforce ecosystem.