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About the Role

We're looking for a Social Media & Events Manager who can build and scale the organic social presence. This isn't a traditional social media management role, we're looking for someone who understands how to create content people actually want to watch, build engaged communities, and develop an organic content engine that drives brand awareness, engagement, and business growth.

You'll own the brands organic social presence across TikTok, Instagram, Facebook, YouTube Shorts, and emerging platforms. You'll be responsible for developing a scalable content engine that educates consumers, builds trust, and creates high-performing creative that can be amplified across our broader marketing channels.

In addition to leading organic social, you'll play a key role in bringing the brand to life through events and experiential activations. You'll plan and execute trade shows, community events, influencer gatherings, product launches, and brand experiences that strengthen relationships, generate content, and create memorable customer interactions. You'll ensure every event extends our brand story both online and offline.

As an early-stage startup, we're looking for someone who thrives in ambiguity, embraces experimentation, and is excited by the opportunity to help build a category-defining brand from the ground up.

Key Responsibilities

Social Strategy

Develop and execute the brands's organic social media strategy across TikTok, Instagram, YouTube Shorts, and emerging platforms to grow brand awareness, engagement, and community.

Define how the brand shows up on each platform by tailoring content, messaging, and creative formats while maintaining a consistent brand voice rooted in science-backed oral care.

Build and evolve content pillars that educate consumers, establish trust, support product launches, and reinforce the brand's position as the leader in daily enamel support.

Stay ahead of platform trends, algorithm changes, and emerging content formats, identifying opportunities to increase reach and relevance.

Continuously evaluate audience behavior and performance data to refine messaging, creative direction, and channel strategy.

Own organic social performance metrics, including audience growth, engagement, reach, and content performance, using data to continuously improve results.

Content Creation

Own the end-to-end content process, including ideation, planning, scripting, filming, editing, publishing, and optimization of short-form content across organic social channels.

Develop a consistent content calendar that balances educational content, product storytelling, lifestyle content, creator collaborations, trend participation, and community engagement.

Translate complex oral health science into compelling, consumer-friendly content that is informative, credible, and engaging.

Experiment with new creative concepts, hooks, storytelling techniques, and content formats to identify repeatable frameworks that consistently drive engagement and organic reach.

Ensure all content aligns with the brand standards while remaining native to each platform and optimized for audience performance.

Creator & UGC

Build and manage a scalable creator and user-generated content program that supports both organic and paid social initiatives.

Identify, recruit, and cultivate relationships with creators and brand advocates who authentically align with the brands mission and audience.

Manage the end-to-end creator lifecycle, including sourcing, outreach, product seeding, creative briefing, relationship management, and performance evaluation to build a reliable pipeline of authentic, high-performing content.

Organize and maintain a library of creator and UGC assets that can be leveraged across marketing channels.

Evaluate creator performance and identify opportunities to expand long-term partnerships and improve content quality.

Event Management

Plan and execute the event strategy, including trade shows, conferences, consumer activations, product launches, pop-ups, creator events, and community experiences.

Own end-to-end event planning, including timelines, budgets, vendor coordination, logistics, venue management, staffing, and on-site execution.

Partner with cross-functional teams to ensure events support product launches, marketing campaigns, retail initiatives, and broader business objectives.

Coordinate influencer, creator, customer, and partner participation before, during, and after events.

Develop event content opportunities that maximize social engagement before, during, and after each activation.

Manage event assets, signage, branded materials, product samples, giveaways, and experiential touchpoints to ensure a premium brand experience.

Measure event performance through attendance, engagement, lead generation, earned content, and post-event reporting, identifying opportunities for continuous improvement.

Travel as needed to support key events and represent the brand.

Reporting & Insights

Monitor and analyze content performance across social platforms, using quantitative and qualitative insights to guide future creative decisions.

Identify high-performing content, successful creative patterns, and emerging audience trends to inform ongoing optimization.

Present weekly performance insights, creative learnings, and actionable recommendations that inform future content strategy and cross-functional marketing decisions.

Partner with the Paid Media team to identify organic content with strong advertising potential and share insights that improve creative performance across channels.

Document and systemize winning hooks, formats, messaging, and creative learnings to build a scalable content playbook that improves performance over time.

Requirements

What We're Looking For

• 3+ years managing high-growth organic social accounts
• Deep understanding of TikTok and Instagram algorithms
• Proven ability to identify trends before they peak.
• Comfortable filming content on mobile devices.
• Experience with CapCut, Premiere Pro, or similar editing software.
• Experience using social analytics tools.
• Strong copywriting and storytelling skills
• Ability to simplify technical information into engaging consumer content
• Comfortable working in a fast-moving startup environment
• Highly organized and self-directed
• Experience planning and executing marketing events, trade shows, brand activations, or community experiences.
• Strong project management skills
• Willingness to travel for events as needed.
• Bonus: Experience with Health & wellness brands, Consumer packaged goods (CPG), Supplements, Skincare, Dental or oral care

Nice to Have

• Experience in beauty, personal care, oral care, or health & wellness DTC verticals
• Familiarity with creator and affiliate platforms or tracking tools (e.g., Aspire, GRIN, Impact, Refersion)
• Existing creator relationships across TikTok, Instagram, or YouTube
• Experience launching seeding programs from scratch (vs. inheriting existing ones)

Benefits

The Details

• Location: Fully remote, United States
• Engagement type: Independent contractor, long-term
• Schedule: Full-time hours expected