The role & impact

In this role, you will lead the planning and execution of marketing campaigns designed for our small business customers and accounting and bookkeeping partners across the UK. You will collaborate closely with regional and global teams, including product marketing, creative, sales, and external agencies, to translate regional marketing strategies into impactful multi-channel campaigns.

By championing the voice of our customers, you will drive brand awareness and engagement while contributing directly to commercial growth. Your work will focus on delivering beautiful experiences that connect small businesses with the tools they need to thrive.

Xero is a Great Place to Work UK accredited.

The team & how they connect

You will join a highly collaborative UK marketing team that works in close partnership with global brand, product marketing, PR, and sales operations. Together, we focus on sharing the value of Xero with our communities, aligning regional execution with global strategy to support our partners. We thrive on collective problem-solving and mutual support to achieve our shared goals.

Initially, you will focus on

• Overseeing our regional brand media strategy and tactics, including the management and briefing of external media agencies.

• Contribute to brand positioning and full-funnel messaging to ensure it is relevant and impactful for UK audiences across all channels.

• Work with internal and external research, insights, and data science teams to ensure brand creative and media are effective, attributable, and driving strong outcomes.

• Planning and execution of integrated marketing campaigns for existing Accounting & Bookkeeping (AB) Partners and Small Business (SB) customers.

• Working cross-functionally to deliver on the regional marketing plan.

• Plan, execute and report on integrated and tactical campaigns across digital, content, email, BVOD, events and sales enablement channels.

Where and how you can work

This is a hybrid role; 2 days of the week in our London office.

Here are some of the things we are looking for

• You bring extensive marketing campaign (brand) experience across the full marketing funnel.

• A deep understanding of small business or accounting and bookkeeping audiences is something you naturally possess.

• Your strong project management skills enable you to coordinate complex initiatives and work effectively with cross-functional partners.

• You have a track record of managing external creative and media agencies to deliver measurable outcomes.

• An analytical mindset is key, helping you interpret data insights to refine and optimise campaign performance.

• Excellent communication and relationship-building abilities allow you to collaborate effortlessly with diverse teams and stakeholders.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

Join a Great Place to Work-Certified™ company where your voice matters.