Link Building & Citations

• Research and build prospect lists of relevant, authoritative websites, blogs, directories, review platforms, and industry publications for backlink and citation opportunities.

• Execute personalized outreach (email and social) to secure backlinks, guest posts, citations, unlinked-mention conversions, and business/directory listings.

• Manage all important citation sources (business directories, industry listings, review sites, aggregators) to ensure consistent and accurate NAP (Name, Address, Phone) and brand information.

• Identify guest posting, resource page, broken-link, and digital PR opportunities that align with Wing Assistant's audience and content.

• Track outreach status, follow-ups, response rates, and won links in a CRM or tracking sheet.

Affiliate Program Support

• Contribute to affiliate link-building efforts by identifying, recruiting, and onboarding potential affiliate partners (bloggers, review sites, comparison sites, influencers).

• Support day-to-day management of the affiliate program, including partner communication, sharing assets and links, and answering partner questions.

• Monitor affiliate placements and links for accuracy, proper attribution, and compliance with brand and program guidelines.

• Help maintain relationships with existing affiliates to encourage ongoing promotion and content updates.

Reporting & Collaboration

• Track and report on outreach volume, links and citations acquired, affiliate signups, and overall link/domain metrics.

• Work closely with the content team to align outreach targets with published content and campaign priorities.

• Report progress and results to the Content Team Lead and VP of Marketing.

• Stay current on SEO best practices, Google guidelines, and link-building trends to keep tactics effective and compliant.

 

• Basic understanding of SEO fundamentals, including the role of backlinks, citations, domain authority, and anchor text.

• Working knowledge of link-building tactics (guest posting, directory/citation building, digital PR, broken-link building, outreach).

• Strong written English and personalized, professional outreach/email communication skills.

• Highly organized, with the ability to manage multiple outreach campaigns and follow-ups simultaneously.

• Comfortable with spreadsheets and prospecting/tracking tools; a self-starter who is persistent and target-driven.

• Familiarity with SEO tools (e.g., Ahrefs, Semrush, Moz) and/or affiliate platforms is a strong plus.

• Prior experience in outreach, SEO, affiliate marketing, sales development, or digital PR is a plus but not required.

• Experience with affiliate networks or affiliate management platforms (e.g., PartnerStack, Impact, Rewardful, FirstPromoter).

• Experience using outreach tools (e.g., Hunter, Pitchbox, BuzzStream, Mailshake).

• Basic understanding of content marketing and how content supports link acquisition.