Location: London / Hybrid
Duration: 12 months
Day Rate: £225 – £250 per day 
Engagement Method: Umbrella/PAYE

We’re looking for a Lifecycle Marketing Specialist to join our Consumer Engagement team for an initial 12-month period. Please note this role has been assessed as ‘Inside IR35’, and payment will be processed via PAYE or an umbrella company through our third-party partner.

Role Overview:

The Consumer Engagement team is part of the broader Global Media and Omnichannel Marketing function within PlayStation and is responsible for implementing multi-channel digital programs and campaigns developing a relevant dialogue with tens of millions of customers across the globe.

We advocate for the players. Crafting unforgettable digital experiences that fulfill player curiosity, boost gameplay, and drive revenue. We use data-driven insights to build one-to-one relationships and personalized journeys with players across the web, email, mobile, and on-console.

The Lifecycle Marketing Specialist role is responsible for delivering lifecycle campaigns head to tail including planning, testing, executing and measurement. This creative and innovative individual will work closely with our Creative Studio, Data Science, Audience & Measurement and Marketing teams across the Americas, Europe, and Asia. Together, we are on a mission to redefine owned channel marketing and its relationship to company growth and player engagement. 

What you’ll be doing:

• Own the end-to-end build and deployment of campaigns within lifecycle marketing platforms (e.g. channel build, journey configuration, audience segmentation, QA and troubleshooting).
• Plan campaigns based on existing blueprints and collaborate with team to iterate and improve prior campaign structures.
• Design, build and optimise automated and trigger-based messaging, spotting opportunities to scale our lifecycle programs. 
• Collaborate with team to drive ‘Player Centricity’ through models, content and player insights to achieve 1:1 personalisation at scale across the channel mix.
• Analyze campaigns and journeys to understand the performance of these activities and build on the results for the next iteration. Share these results back to the business with clear insights and opportunities.
• Collaborate on test and learn strategy to optimise campaigns; feeding all insights gained back into a continuous process of testing and refinement.
• Keep a pulse of lifecycle marketing landscape and evolutions, seek and understand emerging trends, technologies and innovation to provide ongoing learning for the marketing organization.

What we’re looking for:

• 3+ years (or equivalent) of proven experience in B2C marketing, customer lifecycle management, and engagement marketing.
• Hands-on experience building and deploying campaigns within lifecycle marketing platforms, with a strong understanding of how journeys, data and triggers interact.
• Self-starter who takes ownership of campaign delivery end-to-end, from setup through to troubleshooting and optimisation.
• Highly organised - able to handle a full workload and progress multiple ambitious projects simultaneously thanks to your skill and work ethic.
• Passionate about the customer – you look at quantitative and qualitative consumer insights to make decisions and recommend improvements.
• Strong analytical and quantitative skills with a consistent track record in data-based decision making.
• Innovative and constantly exploring new ways of doing things and challenging the status quo.
• Experience in Salesforce Marketing Cloud, Journey Builder, Interactive Studio or equivalent ESP.
• Experienced in establishing relationships and operating compassionately across cultures. This includes collaborating openly and bringing together different perspectives to drive well-informed decisions.