Job Title: Expert Growth Marketing (Ecommerce)
Grade Level: L2/L3
Location: Islamabad (Onsite)
Last date to Apply : 31st July 2026
Reports to: Head of ZARR

What is Expert Growth Marketing (Ecommerce)?

The Expert Growth Marketing owns ZARR's core growth engine across CRM, Performance Marketing, and SEO. As a marketplace, ZARR's success is measured by order growth, and this role holds complete ownership of these channels end-to-end — from strategy and execution to daily performance. The Expert Growth Marketing is accountable for driving orders, scaling each channel efficiently, and maintaining tight, day-to-day visibility on the data that governs performance.

The role reports directly to Head of ZARR and leads CRM, Performance Marketing, and SEO, with an extended cross-functional team of 5 members.

What does Expert Growth Marketing (Ecommerce) do?

• Own order growth for the ZARR marketplace as the primary performance mandate.
• Hold complete ownership of the CRM, Performance Marketing, and SEO channels — strategy, execution, and optimization. • Drive CRM across the full customer lifecycle — retention, reactivation, segmentation, and lifecycle campaigns — to grow repeat orders.
• Lead performance marketing across paid & JazzWorld ecosystem, managing spend, efficiency, and return against order targets.
• Direct the SEO strategy to grow organic traffic and orders, aligned with the marketplace's growth direction.
• Own day-to-day data reporting across all channels, translating performance data into timely decisions and actions.
• Set channel-level targets, monitor performance against them, and reallocate effort and budget to maximize order growth.
• Collaborate with cross-functional teams (product, category, operations) to remove friction in the growth funnel.

Key Deliverables
• Sustained order growth against agreed targets across the marketplace.
• Full ownership and performance of CRM, Performance Marketing, and SEO channels.
• A daily/weekly reporting cadence covering channel performance and key growth metrics.
• Channel-level growth plans with clear targets, budgets, and efficiency benchmarks.
• Lifecycle and retention programs that measurably lift repeat orders.
• Regular performance reviews and data-backed recommendations for scaling.

Requirements

Experience and Educational Requirements:

• Proven experience in a growth, performance marketing, or digital marketing leadership role, ideally within a fashion brand, marketplace, e-commerce, or consumer-tech environment.
• Demonstrated track record of driving measurable order or revenue growth through owned channels.
• Bachelor's degree in Marketing, Business, Analytics, or a related field (or equivalent practical experience); a relevant Master's is a plus.
• Experience managing and developing a team across multiple marketing functions.

Soft Skills and Technical Skills:

• Strong command of CRM, performance marketing, and SEO — with the ability to own strategy and dig into execution across all three.
• Highly data-driven, with strong analytical skills and fluency in performance metrics and reporting tools (e.g., Google Analytics, CRM platforms, ad managers).
• Commercial mindset with a sharp focus on order growth, channel efficiency, and ROI.
• Ability to manage day-to-day reporting rigor while keeping sight of the broader growth strategy.
• Strong leadership and people-management skills to guide a cross-functional team.
• Clear communication and stakeholder-management skills.

Benefits

Why join JazzWorld?

As a certified Top Employer, JazzWorld reflects workplace standards benchmarked against leading global organizations, demonstrating our commitmnet to creating an environment where people can thrive and perform at their best. Our teams are driven by the belief that every JazzWorld employee should be inspired to live better every day, enabled by forward-looking leadership, an open culture, meaningful work, and continuous opportunities to learn and grow.

Our core values - Customer Obsession, Truthful, Innovation, Collaboration, and Entrepreneurial shape how we think, decide, and lead. They encourage us to challenge convention, act with accountability, work as one team, and create solutions that truly matter for our customers and communities.

As Pakistan's largest digital operator, JazzWorld serves over 100 million through connectivity, digital services, financial inclusion, entertainment, and insurance. Joining us means being part of transformation at a national scale; expanding access, unlocking opportunity, and building a more connected digital future.

At JazzWorld, everything we do is rooted in one shared ambition. This purpose defines how we work, the progress we enable, and the difference we strive to make every day a Better Life For All.