Motive is a dynamic agency and creative collective operating at the speed of culture. We’re a collective of deep thinkers, creative makers, cultural connoisseurs, and executional aces. We create meaningful engagements between brands and their audiences, cultivating relationships that drive tangible results for our clients. And we do it with sharp strategy and powerful creative executed across all the media and touch-points key to our targets’ lives.

As pioneers in the area of content, digital engagement, and innovative experiential programs, and award winners for work in TV, event, digital and social, Motive has created a culture where every individual is given an opportunity to stretch and flex their creative and executional muscles daily. We are a team of hard-working, fast-moving, energetic, passionate, driven, straight-talking creative thinkers. We like being challenged and we love the collaboration necessary to overcome the challenges and succeed.

If this sounds like a place you would thrive, let’s see if we can make something happen.

DIRECTOR, MOBILE TOUR OPERATIONS + PRODUCTION

Location: Denver, Chicago or New York City

Motive is looking for a Director, Experiential Mobile Tour Operations & Production to lead and scale our national marketing and brand mobile and sampling tour practice. This is a senior role for someone who blends creative problem-solving, technical production expertise, and operational excellence—someone who can architect the vision, steer the logistics, and oversee the execution of high-impact touring programs across the country.

If you live at the intersection of strategy, engineering, fabrication, operations, and experiential storytelling, this is your playground.

What You’ll Do

Mobile Tour Strategy & Leadership

• Define and drive the long-term vision, growth strategy, and SOPs for Motive’s Experiential Mobile Tour department.
  
  
• Oversee the design, engineering, and fabrication of custom experiential mobile touring assets—from trailers and up-fitted vehicles to pop-up structures—ensuring compliance with all technical and regulatory standards.
  
  
• Build complex national routing plans that consider demographics, drive times, event calendars, permitting, and on-the-ground logistics.
  
  
• Manage specialized vendors and oversee maintenance, storage, and lifecycle planning for dedicated tour assets.
  
  

Production Management & Execution

• Lead on-site execution across mobile programs, including install, show flow, event operations, and strike.
  
  
• Plan and manage site services, power, safety considerations, and operational needs unique to mobile environments.
  
  
• Oversee staffing for tours—hiring, training, and managing Tour Managers, CDL Drivers, and field staff.
  
  

Cross-Team Collaboration

• Partner closely with Account, Creative, and Finance teams from kickoff through reconciliation.
  
  
• Work with Creative to scout locations, shape space plans, and value-engineer concepts without compromising vision.
  
  
• Lead scoping for mobile programs, translating strategic direction into tactical plans and detailed estimates.
  
  

Budgeting & Financial Stewardship

• Manage budget development, approvals, and day-to-day financial oversight for six- and seven-figure programs.
  
  
• Track expenditures in real time, forecast accurately, and ensure timely, precise reconciliation.
  
  
• Maintain profitability while advocating for smart solutions and high production value.
  
  

Team Leadership & Development

• Mentor production coordinators and associate producers, serving as a subject-matter authority in mobile tour best practices.
  
  
• Foster a collaborative, solutions-focused, high-standards culture within the Brand Experience team.
  
  
• Contribute to pitches, brainstorms, and broader agency initiatives.
  
  

What Success Looks Like

• You are the subject-matter expert that Account, Creative, Finance, and production peers turn to first.
  
  
• Your tours run smoothly, safely, and efficiently—from pre-production through reconciliation.
  
  
• You elevate experiential concepts by grounding them in technical feasibility and engineering excellence.
  
  
• You lead vendors confidently and manage high-stakes relationships with clarity and authority.
  
  
• Your mentorship strengthens the team and creates future leaders in the production discipline.
  
  

What You Bring

• 8+ years in experiential production, with deep experience producing national mobile tours and complex fabrication builds.
  
  
• Expertise in DOT regulations, commercial driving requirements, multi-market routing, and permitting.
  
  
• Proven success managing large-scale budgets, fast-moving timelines, and complex logistics.
  
  
• Ability to review and critique technical drawings, engineering plans, and electrical schematics.
  
  
• Strong communication and relationship management skills, with experience navigating senior clients and sophisticated vendors.
  
  
• Highly organized, detail-oriented, calm under pressure, and naturally solutions-focused.
  
  

Motive is an equal opportunity employer! We believe that a diverse team makes us stronger and smarter.

Motive recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We offer an inspiring working environment and great benefits, including health, dental, vision, matching 401-k, unlimited flex time off, and more. The starting salary for this position is between $100,000 and $135,000 annually, based on experience.

Motive has a clear vision: to be a creative leader where a diverse mix of talented people want to come, to stay and do their best work. We know our company succeeds only through the hard work and dedication of our passionate and creative employees.