Jobs Companies WPP Media Director, Media Planning

Sobre este puesto de Director, Media Planning en WPP Media

WPP Media · Presencial · Kuala Lumpur, Malaysia

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Reporting of the role 

This role reports to Client Lead 

3 best things about the job: 

  1. A fun and dynamic environment that combines the best of being entrepreneurial whilst at the same time being part of the largest media company in the world.
  2. Good exposure to a variety of client portfolios, which will be valuable for your career portfolio.
  3. The opportunity to be part of the driving force for the group’s continuous improvement and growth as a media professional

Responsibilities of the role: 

Client leadership and management 

  • Foster strong client relationships and develop strong understanding of the client’s business. 
  • Proactively build relationship with senior marketing clients and position self as trusted advisor to them. Assist with engagement of MD with key senior clients. 
  • Provide strategic input to team and lead the delivery of strategic and innovative solutions to clients. 
  • Maintain up-to-date knowledge of media and market trends and opportunities and apply them to the client’s business. Develop and deliver strategic initiatives on key clients. 
  • Foster strong relationships with working partners, both internal and external, to deliver collaborative and integrated solutions to clients. Partner with SU leads to drive diversification on portfolio of clients. 
  • Ensure that the delivery of work across all functions is to standards. 
  • Lead in contract negotiations, competitive and media market reviews, cost savings exercises, client appraisals of the agency and client business review sessions. 

Team leadership and management 

  • Lead and motivate team to effectively deliver to client needs, team and company goals. 
  • Ensure timely team appraisals and clear development goals for team members; identify and follow through on appropriate training and career development for team members. 
  • Guide and coach the team to improve their skillsets and capabilities. 
  • Support MD in managing the recruitment and retention of direct reports including building business cases for resources and closing the loop on HR/admin requirements. 

Business and commercial support 

  • Support Partner in managing key client revenue and profitability versus team costs – QRF & BUD planning and implementation. 
  • Lead client DNA planning encompassing client business reviews and development strategies to support overall business plans. Develop and implement initiatives that help diversify portfolio revenues and increase revenues for portfolio. 
  • Support in new business development by leading and/or supporting new business pitches. 
  • Support the agency’s competitiveness and visibility in the market through attendance of industry functions, creating portfolio publicity and contributing to award entries. 

What you will need: 

  • More than 8 years’ experience as the senior contact on key accounts that the main services focus on media plans and key tactics. 
  • Experience with FMCG industry
  • Sound knowledge of the digital landscape and able to consult clients on digital planning 
  • Broad background, exposure to and experience in the entire research, planning and implementation process.  Excellent grasp of communications strategy with a full understanding of how media and digital works and key advertising principles. 
  • A full understanding of clients’ business, competitors, customers and objectives and a sympathetic incorporation of these considerations into the communications strategy. 
  • Good organizational skills in handling several projects at the same time, being able to set priorities, keep to deadlines, work effectively under time pressure. 
  • A sound understanding of trading issues and how this impact on media strategies. 
  • Possess good verbal and written communication skills as well as strong selling skills. 
  • Appreciation and ability to interpret numbers and data. 
  • A good rapport with colleagues across all divisions, clients, other agencies and media owners. 
  • Expertise in all relevant industry software and systems 

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