About this Social Strategist role at VML
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
Role: Social Strategist
Roles & Responsibilities:
- Lead platform and content strategy: Own the planning process — researching audience and platform trends, shaping briefs, and aligning creative ideas to client and campaign objectives across India’s multi-lingual platform landscape.
- Guide execution hands-on: Stay close to the work as it’s made, working with creatives, creators and producers to bring strategy to life and keep everything on-strategy and on-brief.
- Liaise with the client on your workstreams: Primary client liaison sits with the business lead and social directors/PMs, but you’ll take the client conversation directly on some workstreams — presenting thinking and building trust.
- Analyse and optimise performance: Track content performance across platforms and campaigns and pull out actionable insights to inform future creative and content planning.
- Support culture-first creative: Identify opportunities for culturally relevant, social-first work — and help package standout work into case studies for internal sharing, awards and credentials.
- Share platform and cultural insight: Be the voice of what’s happening now, regularly sharing cultural signals, platform shifts, and emerging formats with the wider regional team.
- Help deliver on time and on brief: Manage your own time across workstreams — briefing, timelines and prioritisation — working with creatives, producers and client leads to keep everything moving smoothly.
- Work with AI: Use WPP Open (our proprietary AI platform) to drive efficiencies and experiment with scale and personalisation.
- Work as a team: Collaborate across India, Australia, and regional colleagues, contributing to the wider always-on and influence programme.
Skills & Competencies:
- 5-10 years in social and brand strategy, with India market depth.
- Fluency across India’s multi-lingual platform landscape.
- Proven experience on always-on social and influence programmes.
- Experienced and enthusiastic working as part of a regional team.
- A strategic view on social — able to turn insight into ideas and direction, not just execute against someone else’s brief.
- The self-direction to manage your own time and delivery, and the appetite to get stuck in and guide execution hands-on.
- Confidence liaising with the client directly on the workstreams you carry.
- Analytical strength with experience interpreting social data into insight that shapes creative and content.
- A proactive, organised, start-up mindset and a willingness to roll up your sleeves across varied tasks.
- Meta certifications (or willingness to complete them).
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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