About this Senior Manager Retail Operations role at Puma
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Position Summary:
Drive sales, profitability, and operational excellence across FP and FOC stores.
Maximize store performance, productivity, and customer experience.
Lead regional business development and expansion initiatives.
Ensure consistent brand and operational standards across stores.
Recruit, coach, and develop high-performing retail teams.
Partner with franchisees and stakeholders to drive sustainable growth.
Reports to: Team head Retail Experience (South)
Key Objectives:
Ensure excellent customer service and smooth operations across PUMA stores.
Manage manpower planning and recruitment of Store Managers.
Drive sales, business development, and customer experience initiatives.
Monitor inventory, competitors, pricing, and market trends.
Lead and develop Store Managers to improve store performance.
Manage promotions, discounts, and retail initiatives.
Identify new properties and business opportunities.
Coordinate with franchise partners and institutional clients for growth opportunities.
Key Performance Indicators:
NetSales
Achieving KPIs
Discounts
Number of institutional tie-ups
Generate revenue
Meeting targets
Organizational relationships:
Internal: Projects, IT, Marketing, Strategy, Retail, Finance and HR.
External: : Schools/institutes/Fitness Channels, Store managers, transporters and Local management.
YOUR TALENT
Eligibility Criteria And Functional Competencies Required:
Excellent communication skills.
At least 5+ years experience in sales and/or management.
Must have a bachelor's degree in business, marketing, finance or related field.
Willing to travel up to 75 percent of the time.
Strong analytical skills.
Proven track record of meeting sales target.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
