About this Senior Growth Specialist — Link Growth role at Binance
Binance Link is our institutional gateway, the product that lets brokers, banks, fintechs, OMS vendors and regulated platforms plug into Binance liquidity and infrastructure.
We are hiring a Senior Growth Specialist to be the commercial owner and expert voice for this segment. You'll be the person a prospective broker or CaaS client talks to — fielding technical and commercial enquiries, shaping the right tier and commercial model, and driving deals from first conversation through onboarding and volume ramp. This is a builder-operator role: part solutions consultant, part deal-closer, part product feedback loop.
Responsibilities
Own broker & CaaS enquiries end-to-end — be the first expert contact for inbound and outbound prospects; qualify, scope, and guide them to the right product
Lead commercial conversations — explain the offering credibly to CEOs, heads of trading, and technical teams; structure commercials that works for the client
Drive the CaaS pipeline — progress named institutional targets through the funnel; unblock deals stalled on regulatory, technical, or commercial friction
Handle technical broker questions — speak fluently to sub-accounts, rebate engines, API/FAST integration, white-label frontends, KYC/compliance gates, and trade internalization; know when to bring in solutions/engineering
Grow existing accounts — arrest churn and reactivate declining brokers; build upgrade paths and expansion into futures/new-asset rebate programmes
Be the voice of the market internally — feed structured client and competitive intelligence back to product and leadership to shape roadmap and commercial policy
Represent Binance externally — at institutional events, partner meetings, and in written proposals, with the polish and discretion the segment expects
Requirements
5+ years in institutional crypto/fintech growth, BD, or partnerships — with direct broker / CaaS / B2B infrastructure experience
Deep, demonstrable understanding of a Crypto-as-a-Service / white-label exchange offering and its commercial models
Fluency handling broker technical enquiries — APIs, sub-accounts, rebates, KYC/compliance, integration flow — enough to lead the conversation credibly without an engineer in the room
Proven track record closing and scaling institutional / B2B deals (brokers, banks, fintechs, OMS/algo vendors)
Strong commercial instinct — able to structure markup/rebate/fee-share models and negotiate with senior counterparts
Excellent written & spoken communication; comfortable with both C-suite and technical stakeholders
Existing network of brokers, banks, or trading firms in crypto
