Jobs Companies Binance Paid Ads Specialist

About this Paid Ads Specialist role at Binance

Binance · Remote · South Africa, Cape Town
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Role Objective:
Drive app growth by improving conversion rates across organic and paid search, increasing installs, ratings, and high-quality in-app events (registrations, trades, purchases).

Responsibilities:

  • Conduct in-depth keyword research for App Store Optimization (ASO) and paid search (Apple Search Ads, Google Ads), and apply insights to metadata, campaigns, and creative strategy
  • Own and optimize Apple Search Ads and Google Ads performance across both app and web campaigns
  • Manage and continuously optimize app store assets (icons, screenshots, videos) and paid search creatives and copy
  • Plan and execute A/B tests for app store listings to improve conversion rates
  • Monitor app store algorithms and performance trends, leveraging ASO and attribution tools to drive improvements
  • Work closely with creative, product, and analytics teams to align ASO and paid search efforts with broader growth goals
  • Requirements:

  • Strong hands-on experience with Apple Search Ads and Google Ads (app and web)
  • Proven expertise in ASO strategies and app store algorithms
  • Solid experience with AppsFlyer, including deep links and deferred deep links
  • Proficiency with ASO and analytics tools (e.g. App Annie, Sensor Tower, StoreMaven, Mobile Action)
  • Experience in crypto, fintech, or online trading platforms would be advantageous
  • Ideal to have ASO experience across African markets

  • Why Binance
    • Shape the future with the world’s leading blockchain ecosystem
    • Collaborate with world-class talent in a user-centric global organization with a flat structure
    • Tackle unique, fast-paced projects with autonomy in an innovative environment
    • Thrive in a results-driven workplace with opportunities for career growth and continuous learning
    • Competitive salary and company benefits
    • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

    Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
    By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
    Ready to apply to Binance?
    Apply to Binance

    Similar jobs

    Sign up for suggestions tailored to the jobs you open and the searches you save.

    More jobs at Binance

    See all jobs at Binance →

    Apply now
    🤖

    Whoa — hold up

    JobsRadar was built for real people having a rough time in their job search — not for automated requests. You're clicking way too fast and you're now temporarily blocked.

    Come back later. If you're genuinely job hunting, we've got your back — just act like a human.

    Catch your next role the second it’s posted.

    Create a free account and we’ll watch the boards for you — the instant a job matches your search, it lands in your inbox or Telegram. No digging, no refreshing.

    Create free account

    Free forever · takes 30 seconds · already have one?

    Get an edge on your job hunt.

    Join our Telegram channel for the stuff that helps you land the role — salary benchmarks, the weekly market pulse, and new-feature drops. No spam, just signal.

    Join the channel — it's free