At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

__

Your role and responsibilities

In this role, you will have the opportunity to define and implement sales and marketing strategies for the assigned area. Each day, you will manage the marketing and sales action plans to achieve the key qualitative and quantitative targets in a profitable way and to ensure a high level of customer satisfaction. You will also showcase your expertise by proactively leading, developing, and coaching the Marketing and Sales function.

The work model for the role is: Hybrid

This role is contributing to the Energy Industries Division in Colombia (LATAM Region). Main stakeholders include International Oil Companies (IOCs), EPC contractors, private energy firms, and key accounts in Oil & Gas, Power Generation, Petrochemical, Water & Wastewater sectors, and emerging renewable energy markets.

You will be mainly accountable for:

• Creating, planning, and implementing the sales and marketing mission, vision, and strategy, along with the budget and efficiency targets for the assigned area.

• Leading the definition of assigned division and area footprint (market presence, execution standards, and delivery model), with focus on customer relationship management, installed base protection, and new business development.

• Overseeing assigned teams that identify, monitor, and maintain/exceed sales market price levels, evaluating pricing impact on results with cross-functional teams. Ensuring compliance with ABB's escalation and approval processes.

• Defining key marketing and sales targets (e.g., volume, prices, portfolio mix) and establishing appropriate metrics and measurement tools to monitor performance through Salesforce (SFDC) and other analytics platforms.

• Leading field engagement with key accounts, coaching sales teams, and ensuring robust sales pipelines. Fostering a culture of accountability and driving Value-Based Selling methodologies.

Our team dynamics

You will join and lead dynamic, talented, and high-performing team within ABB's Energy Industries Division in Colombia, where innovation, collaboration, and customer excellence are paramount. You will thrive in an environment that values strategic thinking, market leadership, and continuous digital transformation. The team works closely with global and regional counterparts, including Electrification and Motion divisions, to deliver integrated automation and energy solutions.

Qualifications for the role

• You are immersed in and highly skilled in sales and marketing methodologies, CRM tools (particularly Salesforce), and Value-Based Selling, within the industrial automation, energy, and process industries market.

• You have demonstrated 8-10+ years of progressive experience in sales and/or marketing within industrial automation, energy, or related process industries, ideally working as a Sales Manager or Business Development professional with multi-million USD target responsibility.

• You are qualified in Salesforce (SFDC) and other CRM/analytics platforms, with advanced knowledge of digital sales tools and business intelligence systems.

• You are passionate about customer relationship management, strategic market development, and team leadership. You are innovative around digital transformation, value creation for customers, and sustainable business solutions in the energy sector.

• Bachelor's degree in Electrical Engineering, Electronic Engineering, Systems Engineering, or related technical field. MBA or Master's in Business Administration, Marketing, or Commercial Management is highly desirable.

• You are at ease communicating in Spanish (native) and English (professional proficiency) to facilitate communication across diverse stakeholder groups.

• You are willing to travel up to 40% within Colombia, with occasional regional and international trips.

ABB Core Values

We value your Courage, Care, Curiosity, Collaboration, Resilience, and Growth Mindset. In this role, you will drive innovation, maintain customer focus, pursue continuous learning, work effectively across teams, navigate market complexities, and contribute to ABB's strategic growth in Colombia's evolving energy landscape.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.