About this Public Relations & Communications Associate role at Lalamove
What you’ll do
Content (50%)
Conduct thorough keyword research and competitive analysis to enhance SEO performance. Optimize website content for on-page and off-page SEO factors to improve organic search rankings.
Develop and implement an effective content strategy to improve search engine rankings, and support overall business goals.
Weekly/ Monthly produce SEO-optimized content (including blog posts, articles, landing pages, etc.) to increase organic traffic and website performance.
Regularly monitor and analyze content performance using tools like Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
Communication (50%)
Develop and edit media pitches, news releases, speeches, articles, interviews and other editorial collateral to garner positive media coverage.
Manage and handle sensitive public issues and prevent reputational risk to the company's brand and image.
Nurture current media relations as well as identify new potential media relations, including managing media interactions and follow-ups.
Plan and execute press conferences, media briefings, and other PR events to promote the company’s initiatives and products.
Execute Communication plans to maximize brand awareness, such as Seeding, KOL, KOC and social community.
Develop and implement PR & Communications plans, riding on various channels aligned with the overall marketing strategy.
Manage and monitor PR & Communications plans to report performance and propose enhancements.
Responsible for budgeting and planning in PR & Communications strategies.
Handle administrative tasks, ensure campaigns’ related paperwork (e.g., contracts, invoices, approvals) is timely organized, tracked, and properly finished.
Others: Ad-hoc tasks/works assigned by Line Manager.
What you’ll need
Bachelor's degree in Communications, PR, Journalism, Marketing, or a related field.
At least 2 years hands-on experience in Content & PR.
Proven experience in Content, PR and media relations .
Strong written and verbal communication skills with the ability to craft clear and persuasive messages.
Negotiation and interpersonal skills to establish and maintain relationships.
Be a networker and negotiator who can present the Lalamove brand confidently and strike an effective deal with mutual benefits.
Ability to handle multiple projects simultaneously and work in a fast-paced environment.
Strong attention to detail, creativity, and problem-solving skills.
Proactive, self-motivated, and able to work both independently and in a team.
Strong organizational and project management skills..
Strong communication skills & Proficiency in English skills.
-
While ensuring your application is prioritized for reaching out and your data remains protected following the personal data privacy, we encourage you to apply directly via our Careers Website instead. Please review our Candidate Privacy Notice. To proceed next steps, please confirm your consent to our Privacy Policy; without it, there will be distinctly some delays in moving forward with your application.
-
To all candidates - Lalamove respects your privacy and is committed to protecting your personal data. This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
