Jobs Companies ABB Product Marketing Manager

About this Product Marketing Manager role at ABB

ABB · Onsite · Jakarta, Jakarta, Indonesia

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

Business Manager - Commercial and Operations

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Your role and responsibilities

In this role, you will have the opportunity to represent global divisions in the country to drive sales and market growth. Each day, you will oversee sales and marketing activities and support Sales organizations in driving sales and services for their respective products. You will also showcase your expertise by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy.

The work model for the role is #LI-Hybrid

This role is contributing to the Electrification Distribution Solutions Division in Indonesia.

You will be mainly accountable for:
  • Creating, planning, and ensuring implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Focusing on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
  • Evaluating market opportunities, determining appropriate activities aligned with the overall strategy, and coordinating opportunities across local divisions and local business units, as appropriate.
  • Ensuring balanced growth for all product lines, product groups, and business units and creating product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.

Qualifications for the role
  • Bachelor’s degree in Electrical Engineering, Marketing, Business Administration, or a related field.
  • Minimum 8-10 years of experience in product marketing, sales, business development, or commercial management within the electrical, electrification, power distribution, or industrial automation industry.
  • Strong understanding of go-to-market strategies, product positioning, value-based selling, and market development.
  • Proven track record of driving sales growth, profitability, market share expansion, and customer satisfaction.
  • Ability to analyze market trends, identify business opportunities, and develop effective growth strategies.
  • Strong stakeholder management and collaboration skills, with the ability to work effectively across global, regional, and local teams.
  • Excellent communication, presentation, negotiation, and leadership skills, with fluency in English and Bahasa Indonesia.


What's in it for you?
 We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger.

More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets.

#ABBCareers  #RunwithABB #Runwhatrunstheworld 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

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About ABB

Why ABB Working at ABB gives you the opportunity to contribute to a healthier and more prosperous world. Add to your story by joining a passionate team, focused on pushing the boundaries of technology to drive performance, shape new business models and find new ways of working that benefit our customers, partners and society. We want you to be proud of being part of ABB. We care At ABB, we care about our people and their stories. We create safe, fair, equitable and inclusive working environments in which our people can succeed and develop, regardless of gender, ethnicity, sexual orientation or cultural, religious or social background. Diverse teams make us stronger. ABB is also committed to

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