Jobs Companies Dyson Lead Product Insights Engineer

About this Lead Product Insights Engineer role at Dyson

Dyson · Onsite · Singapore - Technology Centre

About us

Product Attributes & Satisfaction Team (PAS) exists to define, protect and enhance customer satisfaction throughout the product lifecycle. Through customer insight, product definition, analytics, validation and governance, PAS drive products to be built around genuine customer needs, deliver differentiated experiences, and continuously improve customer satisfaction.

About the role

As a Lead Product Insights Engineer, you will lead Product Attributes & Satisfaction activities across major programmes and product categories.

You will combine customer insight, analytics, experimentation and systems thinking to help ensure products are built around genuine customer needs and deliver intended customer outcomes. Acting as the Voice of the Customer within programme teams, you will translate customer understanding into product attributes, requirements, performance targets and validation strategies.

You will play a key role in shaping new projects, enhancing existing products and protecting customers through robust evidence and objective decision making. As a technical leader within PAS, you will provide coaching and oversight to Product Insights Engineers, drive best practice across the function, and influence PAS strategy, capability and ways of working.

Insight Generation

  • Lead customer research, product studies and analytical investigations.

  • Generate deep understanding of customer needs, behaviours and satisfaction drivers.

  • Combine customer, market and product performance data to identify opportunities and risks.

  • Translate insights into actionable recommendations for programme teams.

Product Definition & Attribute Engineering

  • Define customer-critical product attributes and performance targets.

  • Translate customer needs into measurable requirements and success criteria.

  • Develop attribute frameworks that link customer outcomes to technical performance.

  • Support teams in balancing customer, technical and commercial priorities.

Validation & Analytics

  • Define and lead validation strategies focused on customer outcomes.

  • Lead customer trials, product evaluations and satisfaction studies.

  • Analyse customer satisfaction, product performance and behavioural data.

  • Assess confidence in product readiness and customer satisfaction outcomes.

Opportunity Development

  • Identify unmet customer needs and emerging market opportunities.

  • Support creation of new projects and customer propositions within Delivery.

  • Contribute customer insight to category planning and future roadmaps.

  • Help establish customer requirements and success measures for new initiatives.

Technical Leadership

  • Coach and mentor Product Insights Engineers.

  • Promote best practice across insight generation, analytics and validation.

  • Influence stakeholders through clear, evidence-based recommendations.

  • Drive continuous improvement of PAS tools, methods and frameworks.

About you

You are naturally curious, analytical and passionate about understanding customers.

You enjoy solving complex product challenges and using evidence to influence product decisions. You are comfortable operating in ambiguity, leading investigations and connecting customer insight with technical and commercial considerations.

You are a strong communicator who can translate complex information into compelling recommendations that drive action.

Previous Skills & Experience

  • Experience in Product Insight, Consumer Insight, Product Development, Systems Engineering, Product Analytics, Quality Engineering or related disciplines.

  • Experience leading research studies, product investigations, user trials or validation activities.

  • Strong understanding of qualitative and quantitative research methodologies.

  • Experience translating customer needs into product requirements and performance targets.

  • Strong analytical and problem-solving capability.

  • Experience influencing cross-functional stakeholders and programme teams.

  • Experience mentoring or coaching others.

  • Experience within consumer product development environments is desirable.


Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

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About Dyson

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventi

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