Jobs Companies ING Internship Digital Content Expert

About this Internship Digital Content Expert role at ING

ING · Onsite · CDR (Amsterdam - Cedar)

The ING Wholesale Banking Content Expert team is looking for a curious, digital savvy intern who enjoys working at the intersection of content, communication, marketing, and technology, and who preferably has experience managing or creating websites.

What will you do?

In this internship, you will be part of a small team of digital content experts. The team develops ideas for ingwb.com, advises other departments and empowers them to optimise their content. The aim is to activate new and existing clients, leading to higher client satisfaction, loyalty, and increased revenue.

Together with the team, you will work on creating new content experiences and customer journeys across our channels. You will also learn to support content management, copywriting and reviewing, data analysis, SEO/AEO and online promotions.

You will work on:

  • Creating and improving content experiences and customer journeys
  • Content creation, editing, and reviewing
  • Using AI tools responsibly, balancing efficiency with human judgment
  • Content management in a CMS environment
  • Analysing content performance using data and insights
  • Working with SEO and AEO
  • Collaborating with UX, analytics, and domain experts

Who are we?

The Content Team is part of the Centre of Expertise UX & Content within the Tribe Digital Delivery Management in ING Wholesale Banking. The tribe aims to deliver an industry‑leading digital client experience across all ING Wholesale Banking touchpoints.

The channels owned by the tribe include the ingwb.com website, an internet banking portal (InsideBusiness Portal) and a mobile app (InsideBusiness App).

We are looking for someone who:

  • Is enrolled at a Dutch HBO or university.
  • Has excellent English communication skills.
  • Is curious, proactive and eager to learn.
  • Is comfortable experimenting with AI tools while using them responsibly.
  • Has an interest in SEO/AEO and content performance.
  • Is a team player and can work independently.
  • Is available at least four days per week.

What do we offer?

  • Learning in an innovative, international organisation
  • An open and supportive culture
  • The opportunity to shape real digital products
  • A well‑paid internship of 4–6 months (with possible extension)
  • Flexible working hours

Rewards and benefits

This is a great opportunity to train with highly skilled people who are experts in their field. You’ll do a lot and learn a lot – not only about your specialist area and the bank, but also about yourself and whether this type of environment is right for you.

You’ll also benefit from:

  • Internship allowance of 700 EUR based on 36 hours work week

  • Your own work laptop

  • Hybrid working to blend home working for focus and office working for collaboration and co-creation

  • Personal growth and challenging work with endless possibilities

  • An informal working environment with innovative colleagues
     

During the duration of your internship at ING, it is mandatory to be enrolled at a Dutch university (or EU-university for EU passport holders).
 

Questions?

Contact Teddy Zhang
 

Want to apply directly?

Please upload your CV and motivation letter by clicking the ‘Apply’ button.

About our internships

Every year, more than 350 students join our internship program. While there are no guarantees about your future, many of our former interns move into a permanent role or onto our International Talent Programme (traineeship).

Whatever happens, an internship at ING is the ideal opportunity to meet a wide variety of people, to build up your own network, and to learn about many different aspects of banking – put simply, it’s a great start to your career.

Ready to apply to ING?
Apply to ING

About ING

We’re a global bank with a strong European base, and our more than 60,000 colleagues serve around 38 million customers and corporate clients in over 40 countries. Joining ING means working with friendly and collaborative people towards making a positive impact on people and planet. We believe in empowering the people around us and our customers to stay a step ahead. Working here means having the autonomy to drive progress, helping to create superior customer value and contributing to our ambition of putting sustainability at the heart of everything we do.

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