Jobs Companies Betty Data Analyst | Betty UK

About this Data Analyst | Betty UK role at Betty

Betty · Onsite · Sofia, Bulgaria

About Us

Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. As our group continues to grow, we’re launching a new regulated venture in Great Britain.

Betty UK is a startup company licensed by the Gambling Commission, as a casino operator in April 2026.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

  • We are honest - we value honesty in all aspects.

  • Bring the Olives - we offer premium customer experience.

  • Think Big - we believe in always striving for more.

Key Responsibilities:

  • Own deep-dive analysis of player and commercial behavior - where value is created, where it leaks, and what we should do about it.

  • Lead advanced analyses on correlations between key metrics.

  • Work with large event-level data to run deep-dives and ad-hoc investigations.

  • Find opportunities and inefficiencies across player segments, games, providers, payment flows, channels and others.

  • Run ad-hoc analysis to support business initiatives, product launches, and marketing campaigns.

  • Build, define and validate the reports the business runs on.

  • Present findings and recommendations credibly to the stakeholders.

What we're looking for:

  • 3+ years in data analytics - ideally iGaming, gaming, fintech, or another high-volume consumer-transaction environment.

  • Advanced SQL, with Redshift or a comparable cloud data warehouse.

  • Deep knowledge of commercial and behavioral KPIs: LTV, ARPU, retention, churn, cohort behavior, conversion funnels.

  • Experimentation and statistical reasoning, including an instinct for correlation vs. causation.

  • The ability to work with messy, incomplete, evolving data and still produce something reliable.

  • Clear communication - you can explain a complex analysis to someone who doesn't want the detail, and manage expectations honestly.

  • Being comfortable in a fast-paced environment.

What we offer:

  • Competitive salary

  • Performance-based bonus

  • Career and skills development opportunities

  • Fun and collaborative team environment

  • New modern office space

Ready to apply to Betty?
Apply to Betty

About Betty

Betty is an entertainment company innovating at the intersection of real money online casino and casual mobile gaming. At Betty, we are creating a new model for the online casino experience. We’re changing gambling for good. We offer a uniquely transparent way for players to relax, unwind and have fun in a safe and supportive environment. 

We aren’t just another online casino. We are a community of like-minded individuals who enjoy gaming and want to experience the thrills of life but in an ethical and transparent way. No gimmicks. No gotchas. No bots. We are real people, looking out for our players and ensuring they have the safest, most exciting experience possible.

Headquartered in New York, with offices in Toronto (Canada), Sofia (Bulgaria), and London (UK), Betty has focused exclusively on the Ontario market since its founding in 2022 and launched its first franchise in February 2023.

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