About this CRO Consultant role at VML
Who We Are
VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign’s Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.
VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.
For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.
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Definir y evolucionar el roadmap de experimentación alineado con objetivos de negocio
- Identificar oportunidades, generar hipótesis y priorizar backlog de tests
- Definir KPIs, planes de medición y asegurar la calidad del análisis
- Interpretar resultados y convertirlos en decisiones y recomendaciones de impacto
- Coordinar equipos de UX, analítica y desarrollo para la correcta ejecución
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Asegurar consistencia metodológica y escalabilidad del programa de experimentación
- Hacer seguimiento del impacto en negocio (uplift, ROI, performance)
- Actuar como interlocutor clave con stakeholders
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+de 3 años de experiencia en CRO, con foco en experimentación digital
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Conocimiento sólido en Adobe Target y Adobe Analytics (valorable certificación)
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Experiencia definiendo roadmaps, frameworks de experimentación y priorización
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Capacidad para conectar datos con impacto en negocio (ROI, performance)
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Experiencia trabajando con múltiples stakeholders y equipos multidisciplinares
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Dominio alto del inglés: B2 o más, ya que trabajarás en proyectos internacionales.
Beneficios de trabajar en VML The Cocktail
- 🧐 Flexibilidad horaria
- ✈️ 25 días de vacaciones al año + nochebuena y nochevieja + 2 días en Semana Santa
- 💻 Modelo híbrido, full remote o presencial.
- 🎓 Plan de carrera personalizado y formación continua
- 👩🏫 Mejora tu nivel de inglés con clases formativas
- 🙌 No tenemos dress code. Ven como quieras a trabajar.
- 🛍️ Descuentos exclusivos y tiempo para tu crecimiento.
- 💳 Acceso a Coverflex
- 🤱🏼 Iniciativas de apoyo a la maternidad y políticas de igualdad y diversidad.
¿Te vienes?
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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