About this Brand Manager (Retail Product Launch) role at ZOE
🚀 About The Role
ZOE is growing fast and we’re looking for a superstar Brand Manager to join our Marketing team as ZOE takes its first steps into Retail!
You’ll report into the Senior Product Marketing Manager for Daily30, The Gut Health Bar and NPD, a marketing leader responsible for Product Marketing across our food and supplement business. While your home base sits within that team, your remit spans ZOE-wide marketing, Retail marketing and close liaison with our Operations delivery team.
This is a highly operational, high-impact role: you are the person who turns ideas into reality—bringing structure, pace, and clarity to retail marketing campaigns, product activations and selected NPD projects.
You’ll combine strong consumer insight with project management and marketing execution ensuring ideas become reality in a fast paced environment.
👥 About The Team
The Product Marketing team sits within the wider Marketing Team. Present day, this is a small but scaling team that will see you will work hand-in-hand with a number of key orgs, including Marketing, Ops and Analytics. We move very fast, make our decisions based on testing and evidence and are expert collaborators.
🎯 What You’ll Be Doing
Ownership
Fully own Retail Marketing for our January launch into Retail
Execute all retail marketing across accounts to include POS, press, digital. Work with the in-house creative team and retail contacts to recommend media mix, brief in creative execution and measure success. Make recommendations based on learnings.
Work with our Retail account manager to analyse sales on a monthly basis and recommend action based on results
Own how we integrate our products into Retailer key moments and promotional opportunities
Strategy
Turn our Gifting strategy into execution
Work with Senior Product manager to create a low lift gifting solution for December
Develop new gift for January (based on existing work-stream)
Create a development pipeline for new gifts across 2027
Scope & Impact
Run sampling activity across product portfolio
Review learnings from past sampling activity
Recommend sampling approach across our product portfolio
Execute (alongside an agency) sampling recommendations
Innovation
Support on NPD and consumer insight
Work alongside the Senior Product Manager on selected NPD projects such as SKU extensions and packaging evolution
Work alongside the Senior Product Manager on consumer research projects across all product areas
🧠 What You’ll Bring
Demonstrable track record of execution in fast-paced, high-growth marketing roles, including for FMCG products sold in retail.
Will have ideally worked on Retail marketing campaigns and have experience of packaging development, NPD and using consumer insight to make product based recommendations
Significant depth of marketing experience launching new FMCG products into UK grocery or high-street retail
Ability to critique product and packaging solutions based on consumer knowledge and understanding
Strong knowledge and understanding of the UK retail environment (Grocery, High street and OOH)
Strong project management skills with ability to juggle complexity and pace
Strong cross-functional operator who can align multiple internal and external stakeholders
Analytical mindset with ability to turn performance data into action
Strong point of view on what “great” retail and product execution looks like
Passion for ZOE’s mission and interest in health, nutrition, and wellness
✨ Our Hiring Journey
We value your time. While the exact steps and timeline can vary slightly depending on the role, seniority, and team, we’ve designed a streamlined 4-step blueprint to get us from "Hello" to "Welcome to the team" as efficiently as possible:
👋 Intro Chat with the Talent Team: A high-energy alignment check to learn about you and share our vision.
🧠 Hiring Manager Interview: A tactical conversation focused on your craft, experience, and aspirations.
🔄 The Remote Loop: 2 to 4 focused interviews assessing your technical expertise, behavioural approach, and collaboration style.
🎉 Offer & Welcome: Finalising the details and getting you ready to hit the ground running!
Once we connect, we pride ourselves on moving fast. Our average hiring process takes between 20 to 30 days, depending on the complexity of the role.
We love momentum, but we’re always happy to adjust the timeline to match your schedule and personal preference.
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🚀 Ready to thrive? Apply Now
If you are genuinely excited about ZOE's mission and this opportunity, please don't hesitate to apply—even if you don't meet every single requirement listed. We fundamentally value potential and commitment above all else.
ZOE is an equal opportunity employer. If you require any reasonable accommodations during the interview process, just let us know—we are here to support you.
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Not the perfect match? Join ZOE's Talent Community!
If this role isn't the exact right fit, or the timing isn't right, don't let the journey end here. Drop your resume here. When a role opens up that matches your unique superpowers, you'll be the first person we reach out to.
📸 Stay Curious. Follow the Journey.
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