Job Description

Purpose of the role

To develop, implement, and manage digital marketing platform and channels, including the management of the website, social media channels and marketing technology platforms

Accountabilities

• Development and implementation of digital marketing strategies that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives.
• Development of compelling and targeted content for various marketing channels, optimising of online content for search engines to improve organic search visibility and managing paid search campaigns for driving targeted traffic and conversion goals, as required.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of marketing technology platforms, where applicable.
• Management and updating of digital marketing platform and channels such as website and social media channels, as needed.
• Development of compelling and targeted content for various marketing channels, inclusive of partner channels and assets, where applicable.

Vice President Expectations

• To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..
• If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..
• OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.
• Manage and mitigate risks through assessment, in support of the control and governance agenda.
• Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
• Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.
• Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
• Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
• Adopt and include the outcomes of extensive research in problem solving processes.
• Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Website Product Owner | Barclays.

The Website Product Owner will define and deliver the vision, strategy and roadmap for PBWM's web estate, managing the websites as a strategic digital product that enhances client experience, supports business growth and drives digital transformation.

The role will lead PBWM's evolution towards a modern, scalable headless CMS architecture, establishing the platform, governance and capability required to support reusable content, faster publishing, personalisation and future multi-channel content delivery.

Working across Marketing, Technology, UX, Content, Analytics, SEO and Compliance, the role will prioritise and optimise the website ecosystem, balancing client needs, commercial objectives, operational efficiency and regulatory requirements.

Key Responsibilities:

Product Strategy & Delivery
Own the website product vision, strategy, roadmap and backlog, aligned to business, digital and transformation objectives.

Translate client, business and regulatory requirements into prioritised initiatives that improve engagement, conversion, servicing and efficiency.

Customer Experience & Optimisation
Own end-to-end website journeys, championing customer-centric design, accessibility and continuous improvement.

Partner with UX, Analytics, Technology and Marketing teams to improve usability, personalisation, experimentation and performance.

Own and manage the CRO function and roadmap.

Website Transformation & Platform Evolution
Lead the primary website transformation initiative – migration to a headless CMS.

Define the ongoing digital experience platform roadmap alongside Architecture and Engineering teams.

Provide technical leadership across CMS architecture, APIs, templates, components and integrations to support scalable, future-ready solutions.

Team Leadership & Line Management
Lead, coach and develop website product, content operations or delivery colleagues as the function evolves, setting clear objectives, priorities and performance expectations.

Build capability within the team by upskilling to meet capability gaps, embedding effective ways of working, clear ownership, documentation and knowledge-sharing.

Content & SEO
Partner with Content and Marketing teams to improve content effectiveness, discoverability and performance across SEO/GEO/AEO.

Establish content governance and publishing standards across global markets.
Governance, Risk & Cross-Border Delivery

Ensure website activity complies with regulatory, legal, privacy, accessibility and governance requirements.

Work with Compliance, Legal and Risk to support cross-border digital marketing and jurisdiction-specific requirements, balancing global consistency with local needs.

Performance & Analytics
Define and monitor website KPIs, business outcomes and non-functional requirements, including performance, resilience, security, scalability and site speed.

Use analytics and customer insights to inform prioritisation, investment decisions and ongoing optimisation.

Essential Experience:
Experience as a Website Product Owner, Digital Product Manager or Digital Experience Product Owner within Financial Services.
Must have: Significant hands-on experience with Adobe Experience Manager (AEM Sites).
Must have: Experience with Headless CMS platforms and architectures.
Experience managing large-scale public websites within regulated environments.
Strong product management expertise across strategy, roadmap ownership, Agile delivery, backlog management and stakeholder engagement.
Deep understanding of digital customer journeys, UX, content strategy, SEO, conversion optimisation and web analytics.
Proven people leadership and capability-building experience.

Highly Desirable Experience:
Experience managing global, multi-jurisdictional websites and cross-border marketing requirements.
Experience leading website transformation and modernisation programmes.
Knowledge of SEO/GEO/AEO, personalisation, Adobe Experience Platform, Adobe Target and Adobe Journey Optimizer.
Experience managing agencies, technology partners and vendors.

You may be assessed on the key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen strategic thinking and digital and technology, as well as job-specific technical skills.

This role will preferably be based in London.