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Job Description

The TikTok Shop Integrated Growth Leader is accountable for driving sales growth, profitability, and talkability of P&G Beauty brands on TikTok Shop. This role delivers end‑to‑end growth by integrating brand strategy, content, assortment, creator/affiliate performance, consumer insights, fulfillment, and digital/data capabilities into a cohesive operating model. Success is defined by building a scalable, profitable, and talk‑able TikTok Shop growth engine that delivers sustained impact for our brands.

In this role, you will:

• Lead a multi-disciplinary team (including Communications, IT, Media, Design, Finance, Product Supply) to develop strategies to grow sales on and off the TikTok Shop platform.

• Manage all communication with Brand leaders in the category, aligning the assortment based on brand strategies and collaborating to improve brand performance on the TikTok Shop platform.

• Be a highly visible, growth-focused business leader for TikTok Shop in P&G Beauty.

• Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth.

• Innovate, explore, and test new content and conversion tactics on TikTok Shop – and then scaling what works.

Job Qualifications

• 3+ years in DTC, marketplace, or e-commerce growth roles, with at least 1-2 years hands-on, verifiable scaling of a TikTok Shop or DTC program

• Track record of forward-thinking, strategic, and courageous leadership skills.

• Demonstrated strengths in strategic and analytical thinking and a passion for problem-solving.

• An exceptional ability to drive innovation and brand growth.

• Superior communication skills that will enable you to influence key decision makers internal and external to P&G.

• Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits.  Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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