Position Overview

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The Student Recruitment Coordinator is responsible for driving student enrollment efforts for BRICK’s charter schools in Rochester by building strong community relationships, engaging prospective families, and executing strategic outreach initiatives. This role plays a critical part in ensuring schools are fully enrolled by Day 1.

The ideal candidate is energetic, relationship-driven, highly organized, and passionate about educational equity and community engagement. On average, this role will spend approximately 80% of time in the community conducting outreach and 20% of time managing recruitment systems, planning, and follow-up activities.

Success in this role is measured by meeting student enrollment targets and increasing the volume of quality student applications in the enrollment pipeline.

Role Goals & Success Metrics

The Student Recruitment Coordinator will be expected to:

• Meet or exceed student enrollment targets by the first day of school.

• Increase the volume of quality, top-ranked student applications in the enrollment pipeline by 95% across all BRICK schools.

• Maintain consistent outreach efforts, including canvassing, community engagement, and family follow-up.

• Build and sustain strong relationships with community organizations and family-facing partners throughout Rochester

• Ensure prospective families receive timely communication, support, and guidance throughout the enrollment process.

• Maintain accurate recruitment trackers, outreach logs, and enrollment data systems.

• Support the successful execution of recruitment events, open houses, school tours, and enrollment activations.

• Contribute to the overall visibility and positive reputation of BRICK schools within the community.

 

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Essential Functions

Recruitment Strategy & Planning

• Develop and implement comprehensive student recruitment plans aligned to school and network enrollment goals.

• Set and work toward annual and monthly student enrollment targets.

• Analyze recruitment and enrollment data to identify trends, monitor progress, and inform outreach strategies.

• Maintain recruitment trackers, outreach logs, and enrollment reports.

• Support recruitment budgeting and resource planning for outreach initiatives and events.

• Collaborate with school leaders and network teams to align recruitment priorities and execution plans.

Community Outreach & Partnership Development

• Develop strong relationships with community organizations, daycare centers, churches, local businesses, and neighborhood stakeholders to increase awareness of BRICK schools.

• Represent BRICK at community events, neighborhood fairs, informational sessions, and family engagement activities.

• Coordinate and execute canvassing efforts, lit drops, tabling opportunities, and grassroots outreach campaigns.

• Attend blitz days, neighborhood outreach events, and local recruitment activations to engage prospective families.

• Identify opportunities to expand BRICK’s presence and visibility throughout Rochester communities.

Family Engagement & Enrollment Support

• Effectively engage prospective families, guiding them through the application and enrollment process from inquiry to registration.

• Conduct school tours, family information sessions, and enrollment support meetings.

• Provide personalized outreach through phone calls, text messages, emails, and in-person engagement.

• Respond to family questions and concerns promptly, professionally, and with a customer-service mindset.

• Support families in completing enrollment requirements and documentation.

• Build positive relationships with families to ensure a welcoming and supportive enrollment experience.