About the Team

The Strategy & Brand team is responsible for shaping and growing the Scout brand through compelling storytelling, customer engagement, and brand experiences. This role plays a key part in bringing Scout's brand vision to life by developing creative campaigns and content that build awareness, strengthen cultural relevance, and connect with customers across all brand touchpoints. 

What you’ll do

Become part of an iconic brand that is set to revolutionize the electric pick-up truck & rugged SUV marketplace by achieving the following:

• Lead translation of overarching Scout brand strategy and target customer profiles into creative tactics and campaigns across brand channels 
• Own the creative function strategy, resource planning, and organizational priorities to deliver against business and brand objectives. 
• Earn Scout awareness and cultural relevance through innovative, market-leading campaigns and tactics 
• Provide creative thought-partnership, steering, briefs, and reoccurring feedback to agency partners 
• Work shoulder-to-shoulder with Brand Execution leader to reimagine Scout as the iconic American truck brand 
• Work closely with and as partner to all Scout brand and communications teams to ensure consistent creative approach across all channels 
• Partner with Brand Experience Design to translate brand guidelines into actionable systems 
• Ensure creative ambitions are actionable and translated into aligned production strategies   
• Build, lead, and scale a high-performing creative team, including hiring, talent development, succession planning, and performance management. 

Location & Travel Expectations:

• This role may be based out of the Scout Motors corporate headquarters in Charlotte, NC. 
• This role requires 4-5 days per week in the office, with regular in-person meetings and events. 
• Applicants should expect that the role will require the ability to convene with Scout colleagues in person at other Scout Motors locations, including the Product Innovation Center in Novi, Michigan or the Production Center in Blythewood, South Carolina and travel to participate in events on behalf of the company from time to time.  

What you’ll bring 

We expect all Scout employees to have integrity, curiosity, resourcefulness, and strive to exhibit a positive attitude, as well as a growth mindset. You’ll be comfortable with change and flexible in a fast-paced, high-growth environment. You’ll take a collaborative approach to achieve ambitious goals. Here's what else you'll bring:

• Bachelor’s degree in Marketing, Business, or similar 
• Leadership experience within creative agency delivering integrated campaigns across multiple channels 
• Unique conviction in Scout and its ability to win in US marketplace 
• 10+ years of experience building consumer brands 
• Familiarity with automotive competitive environment, including brand benchmarks, best practices, lessons learned 
• Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc.

What you'll gain

The benefits of joining Scout include the chance to build products and a company from the ground up.  This is a chance to create something new and lasting – with an iconic brand at its foundation.  In addition, Scout provides competitive compensation and benefits to support your physical, mental, and financial wellbeing. Program specifics are detailed in company policies and employee benefit guides, select highlights:

• Competitive insurance including:
  • Medical, dental, vision and income protection plans
• 401(k) program with:
  • An employer match and immediate vesting
• Generous Paid Time Off including:
  • 20 days planned PTO, as accrued
  • 40 hours of unplanned PTO and 14 company or floating holidays, annually
  • Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
  • Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
• Corporate Vehicle Program with:
  • Eligibility for 1 assigned vehicle
  • A mobility stipend

Pay Transparency

This is a full-time, exempt position eligible to receive a base salary and to participate in an annual performance bonus program. Final salary offered will be determined based on factors including but not limited to the candidate's skills and experience. The annual performance bonus program is preset and not candidate dependent.

Initial base salary range = $150,000.00 - $181,250.00

Internal leveling code: M7