Who are we hiring?  
 
Reporting to the Manager Performance Marketing, The Specialist, Performance Marketing – Paid Media will drive effective and efficient improvements across MSGE paid media campaigns that are core to all MSG business strategies including Rockettes, Concerts & Bookings, New York Rangers, and New York Knicks. This role will collaborate and strategize with Marketing Strategy teams to identify customized marketing solutions and develop best-in-class media campaigns, along with KPI frameworks, that apply business insights to support channel and spend optimizations, reporting out results regularly and forecasting near- and long-term performance to achieve business goals.  

What will you do?  

• Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and more
• Execute multi-channel media campaigns (in-house and with agencies) across programmatic, paid social, search, online video, out-of-home, and audio  
• Support the development of data-driven, multi-channel media plans to drive conversion and awareness; present performance-focused recommendations to stakeholders  
• Manage paid media budgets by optimizing spend and media mix to achieve KPIs, while partnering with Finance on invoicing, pacing, and budget tracking 
• Collaborate cross-functionally (Marketing Strategy, Insights, Creative, Ticketing) to deliver integrated performance marketing strategies across segmentation, media, and CRM  
• Develop and maintain KPI dashboards and lead regular performance reporting cadences, including stakeholder and performance marketing meetings  
• Support day-to-day management of internal and external partners, including agencies, vendors, and data/measurement platforms  
• Maintain key media documentation, including flowcharts and budgets  
• Provide insights and thought leadership on media trends, innovations, and changes impacting performance marketing 
• Provide exceptional experiences for our guests, partners, and team members, including by adhering to our appearance and presentation guidelines while on-site.  

What do you need to succeed? 

• 3+ years’ experience in media planning, executing measurement and reporting, either in-house or at an agency
• Bachelor’s Degree in Marketing, Business Administration or related experience.
• Strong performance marketing expertise across traditional and digital channels, with a data-driven approach to driving sales and conversions 
• Hands-on experience with media platforms and dashboards (e.g., Meta Business Manager, TikTok, Google Ads, SA360)  
• Proficiency in analytics tools (e.g., Tableau) to analyze data, generate insights, and optimize media performance 
• Experience managing performance marketing budgets and maximizing return on ad spend  
• Proven experience managing agencies and holding them accountable to KPIs and business outcomes  
• Solid understanding of the media landscape, industry trends, and attribution models  
• Ability to collaborate cross-functionally and execute at both strategic and operational levels  
• Strong communication and presentation skills, with the ability to influence stakeholders and engage senior audiences 
• Highly organized, detail-oriented self-starter with the ability to manage multiple projects in a fast-paced environment 

 #LI-Onsite