Our Flavor — Why Whataburger

Whataburger isn’t just a fast-food burger chain it is where bold leadership starts — and where potential doesn’t just grow, it heats up. Whether you're leading the line or working behind the scenes, this is the place where opportunities stack up, and every day gives you a chance to Make a Difference.

Since 1950, we’ve invested in people who lead with integrity, Serve with Heart, and bring their best flavor to the team. We believe in working together, speaking up, having a little fun, and Winning as One — because great burgers (and great teams) start with the right ingredients. If you're ready — to learn, grow, impact, and Move Forward Boldly — we’ve got your back and your path cooked to perfection.

Your Recipe for Impact — What You’ll Do

As a Social Content Specialist, you’ll bring our brand to life through compelling, video-first storytelling that connects with our fans and communities. You’ll play a key role in shaping how Whataburger shows up across social platforms—creating content that strengthens brand love, drives engagement, and fuels business impact.

In this role, you’ll help us Make a Difference by delivering content that builds authentic connections and elevates our brand voice. You’ll Serve with Heart by engaging meaningfully with our audience and creating experiences that resonate. By collaborating across teams, agencies, and partners, you’ll help us Win as One to execute high-impact campaigns. And through creative thinking, experimentation, and trend-forward storytelling, you’ll Move Forward Boldly to evolve our content and stay ahead in a fast-moving digital world.

Day-to-Day Ingredients — Responsibilities

As a Social Content Specialist, you will:

• Create and publish engaging short- and long-form video content across social platforms
• Manage end-to-end content production, including concepting, filming, editing, and post-production
• Execute social media campaigns aligned with brand and marketing strategies
• Partner with influencers and brand advocates to expand reach and engagement
• Collaborate cross-functionally with marketing, agencies, and internal stakeholders
• Monitor social trends and identify opportunities for innovative, relevant content
• Analyze performance metrics and optimize content based on insights
• Develop supporting digital and graphic assets to reinforce campaign messaging

The Sauce — Pay & Perks

As a Social Content Specialist, you will receive:

• Competitive Weekly Pay
• Bonus Program that scales up to 2.5X payout potential based on company results
• 5 weeks PTO
• Flex Weeks
• Paid Corporate Holidays
• Paid Parental Leave*
• 401(k) match $1/$1 up to 4%
• Competitive Medical, Dental and Vision Benefits*
• Short-term and Long-term Disability Benefits*
• Opportunities for Career Development and Growth
• Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
• Discounted Meals for You and a Guest
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and recognition for all you do
• Retirement Celebration Program

What You Bring to the Table — Required Experience

As a Social Content Specialist, you must have: 

• 2+ years of experience in social media, digital marketing, or content creation
• Proven experience creating and editing video content for digital and social platforms
• Strong understanding of social media trends, tools, and platform best practices
• Experience executing content strategies that drive engagement and brand awareness
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Strong collaboration and communication skills across cross-functional teams
• Bachelor’s degree or equivalent work experience

Extra Toppings — Desired Experience

As a Social Content Specialist, we prefer you to have: 

• Experience working with influencers, creators, or brand ambassador programs
• Familiarity with social analytics tools and performance reporting
• Basic graphic design skills (e.g., Adobe Creative Suite, Canva)
• Experience partnering with agencies or external vendors
• Knowledge of video-first storytelling strategies and emerging platforms
• Passion for food, culture, and creating content that resonates with diverse audiences

Where & How You’ll Work

This role is based at the San Antonio Home Office, working on‑site Monday through Thursday with remote flexibility on Fridays. In this role, you’ll have strong collaboration with leadership, across cross-functional teams, and with external partners to align capabilities with restaurant realities. The work environment is fast‑paced and requires sound judgment, strategic thinking, and strong collaboration skills. Full‑time availability is required, with occasional extended hours based on business needs, along with occasional travel to properties, project sites, and external meetings. Candidates must reside within commuting distance of the San Antonio Home Office.

Whataburger is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, age, or other condition or status protected by law. Whataburger participates in the federal E-Verify Program. For more information go to www.dhs.gov/E-Verify. E-Verify is a registered trademark of the U.S. Department of Homeland Security.

*Eligibility rules may apply