At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Senior Social Media Content Associate, you'll play a key role in shaping how fans connect with our brand across major social platforms. In this role, you'll create timely, compelling content that reflects cultural moments, drives conversation, and supports our broader brand and business strategy. You'll bring a sharp, creative approach to storytelling by designing compelling visual content, developing platform-first creative, building community, and turning real-time moments into meaningful engagement.

What you’ll do as a Senior Social Media Content Associate

• Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), Discord, etc. ensuring it aligns with our goals and audience.

• Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life. 

• Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection.

• Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture.

• Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content.

• Turn real-time sports moments, breaking news, trends, and audience conversations into timely, visually compelling content.

What you’ll bring   

• At least 2 years of experience creating and managing social content and community engagement, ideally within sports, entertainment, or a fast-paced digital environment.

• Strong hands-on experience creating social content using graphic design and video editing tools (e.g., Adobe Creative Suite, Premiere Pro, Photoshop, After Effects, Canva, CapCut, or similar).

• A strong understanding of social platform best practices, audience behavior, and what drives engagement in real time.

• Excellent writing skills and a strong understanding of voice, storytelling, and cultural trends.

• Willingness to be available on nights or weekends to create and publish real-time content during peak moments.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 66,900.00 USD - 83,600.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.