An overview of this role

As Growth Senior Product Manager, you'll own GitLab's self-serve product journey end-to-end, from a visitor's first interaction with GitLab.com through trial, activation, and paid conversion. Software demand is expanding fast in the agentic era, and self-serve is one of the highest-leverage paths for GitLab to capture it. You'll consolidate acquisition, activation, and monetization into a single connected experience, and use experimentation and product data to compound growth across the full funnel.

Key Responsibilities

• Own the self-serve journey end-to-end, spanning signup, trial, activation, and monetization
• Use product usage and event data to identify high-impact, well-scoped growth opportunities, and run a continuous test-and-learn cadence across the funnel
• Partner with Engineering, Design, and Data counterparts to scope, sequence, and ship experiments, surfacing cross-functional dependencies early in each initiative
• Define success metrics for each initiative, and connect roadmap decisions directly to customer and revenue outcomes
• Operate with a small, autonomous team, owning your roadmap and the outcomes it produces

Required Qualifications

• Experience in product management, ideally owning a self-serve or product-led growth funnel end-to-end
• Strong technically: you understand how software is built, packaged, deployed, and operated
• Strong analytical skills, SQL proficiency, and a hypothesis-driven approach to product decisions
• Well versed in experimentation and A/B testing, with a track record of shipping frequent, measurable product improvements
• Comfortable working directly with production usage and event data
• Highly independent and pragmatic, with a strong bias for action
• Excellent written and spoken English, and comfort working async in a distributed team

Preferred Qualifications

• Experience with common growth frameworks, including acquisition loops, activation loops, and product-qualified leads (PQLs)
• Prior experience at a Product-Led Growth company
• Experience with GitLab, Git, or Git workflows
• Experience building developer tools or DevOps products
• Experience engaging with customers in a B2B setting

About the Growth team

GitLab's Growth team makes it easier for teams to discover value and become efficient within the GitLab platform, working across the product experience so that adopting and using GitLab is as easy as possible. Growth Product Managers help grow GitLab's customer base by improving signup, trial, and activation experiences.