Position Summary

Role and Responsibilities

1. 360° Marketing Campaign Planning and Execution (40%)

• Execute integrated 360° go-to-market marketing campaigns across Samsung's Visual Display portfolio, including TVs, Sound Devices, and Monitors, driving product awareness, consumer engagement, and sales conversion through compelling brand storytelling, digital communications and retail marketing.
• Ensure consistent brand messaging across ATL, BTL, retail, owned, paid, and digital touchpoints, including social media, e-commerce platforms, partner channels, influencer collaborations, campaign assets, and consumer-facing content, aligned with Samsung's global brand strategy and local business objectives.
• Collaborate closely with Media, Social, PR, Retail, Product, and Sales teams to develop and execute integrated marketing campaigns supporting new product launches, seasonal campaigns, and key business initiatives.
• Drive campaign effectiveness through KPI tracking, performance reporting, and continuous optimisation across media channels, creative assets, audiences, website traffic, and conversion metrics, translating insights into actionable recommendations.
• Manage creative, media, social, PR/KOL and CRM agencies to ensure timely, high-quality campaign execution while maintaining Samsung's brand standards and governance processes.

2. Channel Partner Management and Execution (30%)

• Lead the planning and execution of co-branded and channel-led initiatives, including BAU tactical campaigns, double-digit campaigns, and seasonal promotions, to strengthen brand visibility, drive consumer engagement and support commercial performance.
• Manage end-to-end marketing deliverables for key channel partners, ensuring timely rollout across digital and retail in-store touchpoints
• Work closely with Product, Retail and Sales teams to align channel marketing initiatives with business objectives, sales conversion goals and consistent brand messaging across partner platforms.

3. Strategic Marketing Initiatives and campaigns (10%)

• Identify new marketing opportunities, strategic partnerships, and innovative initiatives that strengthen Samsung's leadership in the Visual Display category and create meaningful consumer engagement.
• Develop integrated marketing programmes that drive long-term brand equity while delivering measurable business outcomes.
• Support the Visual Display marketing strategy by identifying market trends, competitive insights, and emerging consumer behaviours to inform campaign planning and execution.

4. Additional Responsibilities (20%)

• Campaign Performance & Strategic Reporting
• Ensure Consistent Brand Messaging
• Budget Monitoring & Optimisation 
• Media & Channel Strategy
• Website & Digital Content 

• Production & Asset Management

• Events & Activations

• Creative & Legal Alignment

• Agility & Ownership

• Project & Task Management
   

Skills and Qualifications

• Degree in Marketing, Mass Communications, Business Administration, or a related field
• Min. 2 years of experience in ATL, BTL, digital marketing or integrated marketing communications (IMC) roles
• Excellent written and verbal communication skills in English
• Strong stakeholder and project management skills with a good understanding of integrated marketing campaign planning and execution
• Highly detail-oriented, adaptable and able to manage high-volume marketing deliverables with agility in a fast-paced environment
• Strong visual communication skills, with an eye for creative storytelling and design aesthetics
• Organised and resourceful, with strong multitasking abilities
• Self-motivated team player with the ability to work effectively across multiple stakeholders in a dynamic environment
• Basic understanding of key digital marketing channels, including paid search, social media, digital content strategy, and CRM
• Analytical mindset with the ability to derive insights from campaign performance data

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