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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

This is a rare opportunity to sit at the intersection of field marketing, executive engagement, and the private equity world — one of Salesforce's most strategic growth segments. As Senior Growth Marketing Manager for the Private Equity & Startups Practice, you'll support with the end-to-end marketing strategy that brings together some of the world's most influential Private Equity firms and their portfolio companies. You'll shape how they experience Salesforce — from intimate executive dinners to marquee global programs like our Private Equity Value Creation Days and Private Equity Dreamforce program — and you'll have the data and relationships to prove the impact.

What You'll Be Doing

Event Strategy & Execution

• Design and deliver a global calendar of Private Equity engagements, including annual Value Creation Days for Private Equity Operating Partners and portfolio company CxOs across multiple locations

• Plan and execute targeted Private Equity and portfolio company campaigns - digital and in person - in close partnership with internal relationship managers and stakeholders

• Activate Salesforce's global events for PE and portfolio audiences including our World Tours, Industrie initiatives and other

• Support with the full lifecycle of our annual Dreamforce Private Equity program — from strategy through post-event follow-up

• Manage PE event sponsorships, including vendor relationships, budget oversight, securing Salesforce Executive and customer speakers and attendee experience

• Track and report on event KPIs, including registration, attendance, engagement, and marketing-generated and influenced pipeline

Digital Marketing

• Own and maintain the Private Equity web presence, including content strategy, ongoing updates, and alignment with campaign priorities

• Plan, produce, and host end-to-end webinars — from topic development and speaker coordination through promotion and post-event analysis

• Execute the Private Equity social media content plan, including publishing and performance tracking

• Analyze digital performance across web, social, and webinar channels and translate insights into actionable optimizations

• Partner with demand generation and content teams to amplify campaigns across channels

Content & Customer Marketing

• Partner with relationship managers to identify portfolio companies suitable for external customer stories

• Coordinate Private Equity and portfolio company speakers and Salesforce thought leaders for key programs

• Maintain brand and messaging consistency across all event and campaign touch points

Pipeline & Revenue Impact

• Use internal data to identify and prioritize target PE firms, portfolio companies, and key personas for marketing engagement

• Track and report marketing-influenced pipeline, ACV contribution, and program ROI

• Own event budget tracking, forecasting, and invoice management

Team Leadership

• As a senior member of the practice, mentor and provide guidance to junior marketers supporting the PE & Startups program

• Act as a thought partner to leadership on program strategy, prioritization, and resourcing

What We're Looking For

Required Qualifications

• 7+ years of B2B field marketing experience, ideally spanning multiple countries or regions, tech industry preferred.

• Proven track record delivering high-touch executive programs and multi-channel field campaigns at a senior level

• Strong project management skills with the ability to run multiple programs simultaneously without dropping the ball

• Highly organized with a sharp eye for detail and a clear system for managing competing priorities

• Experience working closely with sales teams and a solid grasp of pipeline metrics and sales processes

• Excellent stakeholder management and communication skills — comfortable influencing across functions and seniority levels, including senior executives

• Data-driven approach to tracking, analyzing, and reporting on marketing performance

• Experience managing budgets and vendor invoicing

• Willingness to travel 20–30% for events and team collaboration

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.