Job Description

The Adviser Marketing team leads how we position, communicate and engage with UK financial advisers across our advised platform offering and Managed Portfolio Service. Working closely with commercial, proposition, product, sales and compliance stakeholders, the team helps strengthen adviser relationships, support growth ambitions and create marketing experiences that enable our clients to be better investors. The culture is collaborative, ambitious and focused on continuous improvement. 

About the Role 

This is an exciting senior opportunity to lead the creative development and design quality of Aberdeen Adviser’s multi-channel marketing activity. You will own and evolve a scalable Figma-based design system, helping the marketing team deliver consistent, effective and engaging communications across campaigns, web, social media, events, presentations and adviser communications. The role offers the chance to shape how a major financial services brand is perceived while working with a growing marketing function that combines deep industry expertise with modern fintech and B2B SaaS marketing capability. It is an opportunity to invest in your tomorrow by influencing brand standards, enhancing customer engagement and driving measurable business impact.

Key Responsibilities 

• Lead creative execution across campaigns, digital channels, events, presentations, reports, emails and sales enablement materials. 
• Develop and maintain a scalable design system, including reusable components, templates, brand assets and creative guidelines. 
• Translate complex financial services propositions into clear, engaging and accessible visual communications for financial advisers. 
• Partner with marketing, sales, product, proposition and compliance teams to deliver commercially effective and on-brand content. 
• Manage agencies and freelancers, providing creative direction and ensuring consistent design quality. 
• Use performance data, stakeholder feedback and audience insight to continuously improve creative effectiveness. 

About the Candidate 

• Significant experience in senior design, brand design or creative roles with responsibility for end-to-end creative delivery. 
• A strong portfolio demonstrating multi-channel marketing design across digital, web, social, events, presentations and sales enablement. 
• Experience creating and maintaining design systems, reusable asset libraries and brand guidelines. 
• Advanced Figma capability alongside proficiency in Adobe InDesign, Illustrator and Photoshop. 
• Experience within B2B, financial services, fintech, SaaS, professional services or another regulated environment. 
• Excellent attention to detail, organisation and the ability to manage multiple priorities effectively. 
• Experience designing for adviser, wealth management, investment platform or broader financial services audiences (Desirable). 
• Experience with motion design and video editing. 
• Understanding of AI-assisted design workflows and design automation. 

We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.

Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment.  We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance.  We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.

If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.