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About eBay Live

eBay Live is shaping the future of commerce — a fast-growing live shopping experience where sellers and buyers connect in real time. From collectibles and fashion to luxury goods and tech, we bring storytelling, expertise, and community into the heart of shopping. eBay Live operates like a startup within eBay: fast-paced, experimental, data-driven, highly cross-functional, and global.

About the Role

We’re looking for a Category Manager to take end-to-end ownership of one or more categories within eBay Live Germany. Reporting to the Category Lead, you will operate as the business owner for your categories — accountable for their commercial performance, strategy, and execution.

You will develop a deep understanding of your categories, customers, sellers, and competitive landscape to identify opportunities, set priorities, and mobilize cross-functional partners behind them. In a rapidly evolving Live Commerce environment, you will be expected to operate proactively, experiment, learn quickly, and adapt as we build the playbook for Live in Germany.

What You’ll Do

• Own your categories end-to-end: Take accountability for category strategy, GMV and commercial performance, defining where to play, how to win, and the actions required to deliver sustainable growth.

• Shape the seller and inventory strategy: Determine the seller mix, inventory, and supply required to win your categories. Set clear acquisition, activation, retention, and growth priorities for Business Development and Account Management teams, provide commercial direction, and ensure investments and agreements deliver against business objectives and ROI.

• Drive demand and programming: Identify opportunities across programming, buyer experience, marketing, and demand generation, partnering with relevant teams to build compelling category propositions and unlock scalable growth.

• Own performance management and reporting: Forecast and track category performance, diagnose drivers and blockers, and independently deliver business reviews and leadership reporting with a clear point of view on what is happening, why, and what needs to happen next.

• Lead cross-functional execution: Mobilize BD, AM, Programming, Marketing, Product, Operations, and other partners around category priorities, navigating competing needs, constructively challenging assumptions, removing blockers, and driving accountability for outcomes.

• Build the category playbook: Stay close to customer behavior, seller models, competitors, and emerging Live and social commerce trends; proactively identify opportunities, form hypotheses, and test, learn, iterate, and pivot to establish new growth levers.

Who You Are

• 4–7 years of relevant experience in category management, commercial roles, e-commerce, marketplaces, strategy, business development, management consulting, or a similarly analytical and commercially focused environment.

• A strong commercial operator with an ownership mindset, comfortable carrying a number, understanding business economics and ROI, making trade-offs, and setting commercial direction.

• Highly analytical and operationally rigorous, able to independently forecast performance, identify underlying drivers and opportunities, and turn data into clear decisions and executive-ready narratives.

• An excellent cross-functional leader and influencer, able to set direction for partner teams, build trusted relationships, challenge constructively, and drive outcomes without formal authority.

• Proactive, curious, and entrepreneurial, with the initiative to explore an emerging space, identify opportunities without waiting for direction, and adapt quickly as evidence and market dynamics evolve.

• Energized by Live Commerce and evolving consumer and seller behavior, with a strong interest in understanding and shaping the rapidly developing German market; fluent in German and English.

Additional Details

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities.

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