About the company 

Ready to join Pernod Ricard, the world's the #1 premium spirits organisation with the industry's most comprehensive and diversified portfolio of premium brands including 18 of the world's top 100 spirits brands?  

As Créateurs de Convivialité, our purpose is to inspire authentic moments of sharing through our iconic brands, including Absolut Vodka, Jameson Irish Whiskey, and Martell Cognac, sold in over 160 countries.  

"Conviviality" is our secret ingredient, poured into everything we do, and rooted in every one of us who works here. Collective spirit drives our success, empowering you to craft your path and bring your authentic self to every occasion. 

Role Summary 

The Senior Business Development Manager is responsible for identifying and quantifying market opportunities to drive sustainable business growth.  

Reporting to the Head of Commercial Finance, this role combines commercial strategy, financial analysis, and market intelligence to develop data-driven growth plans across all trade channels. 

The primary focus is to assess the total market potential, segment the market by outlet type, customer profile, geography, and channel, and translate these insights into actionable commercial strategies. Working closely with Sales and Marketing, the role supports strategic decision-making, resource allocation, and route-to-market optimization. 

Success Profile 

The successful candidate is a commercially minded strategist with strong financial and analytical capabilities. They excel at transforming market data into actionable commercial strategies, enabling informed business decisions and driving profitable growth. By working closely with cross-functional teams, they ensure that market opportunities are accurately identified, prioritized, and converted into sustainable business results. 

Key Responsibilities 

• Market Potential  

• Analyse market size, outlet universe, consumer trends, competitor activity, and category performance to identify growth opportunities across all sales channels. 

• Segment the market by outlet type, channel, geography, customer profile, and sales potential to optimize commercial/ marketing investment. 

• Recommend channel and outlet prioritization based on market potential and profitability. 

• Provide commercial and financial analysis to support route-to-market decisions. 

• Develop channel-specific growth strategies. 

• Business Development 

• Develop business cases for new market entry and distribution/numeric distribution expansion. 

• Support commercial negotiations by providing financial analysis and profitability assessments. 

• Evaluate investment opportunities and recommend initiatives that maximize return on investment. 

• Reporting & Business Insights 

• Develop dashboards and management reports to monitor market performance and strategic KPIs. 

• Present commercial insights, growth opportunities, and strategic recommendations to senior leadership. 

• Monitor key industry trends and benchmark company performance against competitors. 

Qualifications & Experiences 

• Bachelor’s degree in finance, Business Administration, Economics, or a related discipline. 

• 10-12 years of experience in Commercial Finance, Business Development, Commercial Strategy, Revenue Growth Management, or Sales Planning within the FMCG industry. 

• Strong experience in market sizing, outlet segmentation, financial modelling, and commercial analytics. 

• Experience working with distributor-led business models and multi-channel sales environments. 

Skills & Competencies 

• Commercial strategy development 

• Market potential assessment and segmentation 

• Financial modelling and business case development 

• Advanced analytical and problem-solving skills 

• Strong commercial and financial acumen 

• Data visualization and reporting 

• Strategic planning 

• Cross-functional stakeholder management 

• Advanced Excel and Power BI (or similar BI tools) 

• Excellent presentation and communication skills 

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