Asia Sales Operations – Sales Operations Senior Executive

As a Sales Operations Senior Executive, you will own the end-to-end sales order lifecycle across Asia Distributor and Commercial network - primarily supporting Asia distributors and channel partner sales orders from order receipt through to delivery execution, dispute/returns resolution, and performance reporting. You will partner closely with Commercial Planning, Finance, Operations, and 3PL warehouses to ensure accurate master data, compliant order processing, and consistently excellent distribution experience.

What you’ll be doing

• Manage back-catalog and new-release distributor and commercial sales order processing: review, validate, and accurately process distributor/channel partner orders while ensuring compliance to order requirements.

• Act as the primary point of contact for order administration during coverage periods (e.g., planner leave), ensuring continuity of service.

• Own EDI / order transmission exception management: investigate non-receipt or transmission errors, coordinate fixes, and confirm re-processing.

• Maintain purchase order forms, purchase pricing/assortment lists, and presell SKU set-up, ensuring data accuracy across systems.

• Coordinate outbound execution with 3PL warehouses: create deliveries, validate dispatch readiness, and ensure day-one launch requirements are met for Asia distributor launches.

• Manage distributor and transport bookings: coordinate delivery schedules with distributors/key accounts and collaborate with Freight Forwarders on shipment bookings as required.

• Collaborate closely with MDG team to ensure operational continuity; serve as the primary functional backup for distributor data workflows during peak volumes or resource absences (e.g., holiday cover) to maintain uninterrupted onboarding and data integrity.

• Support the monthly demand and supply planning process by updating production order and inventory data in the Rolling Forecast (RF) file, ensuring the commercial team has an accurate supply picture for their alignment meetings.

• Coordinate the rework order process by aligning monthly schedules and new product launch requirements to ensure inventory is ready when needed, helping the team maintain a smooth flow of product to market.

• Own distributor dispute and returns escalation: respond to order queries (ETAs, delivery concerns), re-process problematic returns, and coordinate damaged stock recoveries with freight partners.

• Drive process improvement and project delivery: streamline operational workflows, enhance booking processes, and support workflow/tool upgrades (e.g., SAP / SharePoint) in partnership with cross-functional stakeholders.

• Build and maintain KPI reporting to monitor order turnaround time, open order aging, and launch readiness; provide insights and corrective action recommendations.

• Maintain product serial number records to support end-customer registration, ensuring accurate traceability from production through to the final user for warranty and service purposes.

• Coordinate FTA processing for active lanes; manage the necessary documentation and certificates of origin to ensure current shipments successfully qualify for preferential duty rates.

What we’re looking for

• 6+ years of experience in Sales Operations / Sales Administration, ideally supporting South Asia distributor and channel partner networks.

• Strong end-to-end order management expertise (back-catalog and new release), including customer compliance checks and backorder management.

• Hands-on experience with ERP and order management tools (e.g., SAP), plus working knowledge of EDI processes and issue resolution.

• Solid understanding of outbound logistics concepts (3PL warehouse coordination, delivery creation, transport/booking processes).

• Proven ability to manage disputes and returns workflows, including escalation handling and root-cause problem solving.

• Strong analytical capability: KPI definition, reporting, and insight generation to improve operational performance.

• Excellent stakeholder management and communication skills; able to influence cross-functional teams and mentor junior team members.

• Ability to work independently, prioritize multiple workstreams, and deliver improvements within defined policies and practices.

Desirable

• Experience supporting workflow automation platforms (e.g., SAP, SharePoint) and/or sales operations systems integrations.

• Exposure to master data governance (MDG) processes and data quality controls.

• Continuous improvement experience (Lean / Six Sigma) applied to sales ops or supply chain workflows.

• Experience in consumer electronics, gaming, or fast-paced new product launch environments.