Role Summary

Are you the person who can turn a roadmap into a launch that actually fires on time? We're looking for a Go-to-Market Program Manager to own the operating cadence that translates AdvancedMD's product roadmap into successful market launches. In this role, you'll manage end-to-end launch orchestration across every product launch; coordinating dependencies, timelines, and deliverables across Product, Marketing, Sales, Customer Success, and Enablement so that each launch fires with the right cross-functional readiness. This is a foundational hire for a newly built Product Marketing function, with significant latitude to shape process, tooling, and cadence from the ground up.

If you're a process-builder who thrives on bringing order to cross-functional complexity, and you're energized by building the operating rhythm that a growing function doesn't yet have — we'd love to meet you.

Essential Job Duties:

Launch Program Management (Core Mandate):

• Own the master launch calendar and program plan across all launches, regardless of size or complexity
• Run the weekly (or launch-cadence-appropriate) cross-functional sync for each active launch: prepare materials, facilitate the meeting, capture decisions and action items, and distribute follow-ups
• Track dependencies and gate criteria across workstreams (Product, PMM, Sales Enablement, CS, Marketing) and proactively surface risks before they become blockers
• Maintain the tiered launch framework (Tier 0–3) and associated templates, ensuring the right level of process rigor is applied to each launch based on revenue threshold and timeline
• Serve as the operational owner of the launch tooling stack (e.g., Monday.com), keeping launch status, timelines, and materials current and visible to stakeholders
• Produce clear, concise launch status reporting for leadership — translating cross-functional detail into an executive-ready view

Go-to-Market Channel Orchestration:

• Partner with GTM channel owners (Sales, Sales Enablement, Marketing, Partner/Channel where applicable) to define what needs to happen, by whom, and by when for each launch
• Sequence channel-specific deliverables (enablement assets, sales plays, campaign timing, training) against the master launch timeline so nothing fires out of order
• Identify and resolve scheduling conflicts or resourcing gaps across channels before they impact launch timing

Beta / EA / GA Governance (Growth Mandate):

• Formalize a structured, GTM-inclusive Beta / EA / GA review process at AdvancedMD, in partnership with the Product & Tech Operations team — ensuring enablement and go-to-market readiness are part of the milestone conversation
• Convene the right stakeholders — Product, Engineering, Enablement, and GTM — at each milestone checkpoint so readiness is assessed across technical, enablement, and go-to-market dimensions
• Own the cadence and documentation for milestone reviews: clear entry/exit criteria for Beta, EA, and GA, who signs off, and what "ready" means from each function's perspective
• Partner with the Product & Tech Operations program management function on the technical/product side of milestone tracking, while owning end-to-end accountability for the enablement and GTM readiness lens
• Partner with the Head of Product Marketing on customer-facing roadmap visibility, helping translate what's coming and when into a format appropriate for external and field-facing communication
• This mandate is expected to build over the role's first 90–180 days as the Program Manager establishes cross-functional credibility and relationships; it is a partnership and process-design responsibility, not a unilateral gatekeeping one

What You'll Need to Get the Job Done:

• BA/BS required, MBA preferred
• 3–5+ years of experience in program/project management, GTM operations, or launch management within a B2B SaaS company
• Demonstrated ability to manage multiple concurrent workstreams and cross-functional stakeholders without formal authority over them
• Strong executive communication skills — able to distill complex, multi-team status into a clear, concise summary for leadership
• Hands-on experience with program/project management tooling (e.g., Monday.com, Asana, Jira) and comfort building and maintaining process infrastructure from scratch
• A process-builder mindset: comfortable operating in a function that is still being defined, and taking ownership of designing the process rather than waiting for it to be handed down
• Excellent organizational skills and high attention to detail, with the judgment to know when to escalate versus resolve independently

What Will Make us LOVE You

• Experience in healthcare technology, EHR, or another regulated-industry SaaS environment
• Prior exposure to product launch, release management, or beta/GA milestone processes
• Experience partnering directly with Product Marketing and/or Product Management functions
• Comfortable with ambiguity — sees big, undefined problems and builds structured plans to answer the open questions, rather than being intimidated by them
• Insight-driven — translates research and insights into thoughtful go-to-market plans that deliver real business results
• Range — equally at home shaping a business case for the executive team as fine-tuning the specific language that shows up in front of a customer, and knows which register a given moment calls for
• Organized — strong project management skills, able to manage multiple projects simultaneously as the hub of the wheel keeping things on track

Life at AdvancedMD: The BURST Way to Be - Learn more about our Company culture.

• Be Intentional – We act with clarity, focus, and purpose in everything we do.
• Urgency with Purpose – We move fast on what matters and deliver meaningful results.
• Respect Always – We lead with integrity, value every voice, and build each other up.
• Strive for Greatness – We set high standards, embrace innovation, and never stop improving.
• Together with Clients – We collaborate deeply, build trusted partnerships, and win as one team.