Position definition:

Business and management support with the creation of leads, online and offline advertising materials (leaflets, brochures, websites and another type of advertising). Brand and corporate identity care, event management.

• Implementation of Marketing strategy
• implementation and layout of campaigns, such as leaflets and other promotional materials, including organization of events, gifts
• Communication with business partners for off-line marketing, such as graphics and printing agencies
• Coordination, organization and monitoring of marketing content, contribution to marketing content creation
• Analysis of sales funnel (business leads and conversion rates)
• Market research incl. questionnaires, competitors monitoring

• Implementation of Marketing strategy, implementation and layout of campaigns, such as mailing, advertising in AIS
• Implementation and production processing for on-line, e.g. websites
• Planning and managing of digital activities such as paid social media
• Creation and management of digital newsletters and email campaigns
• Contribution to marketing content creation
• Analysis of digital campaigns and reporting of results

Additional deliveries based on higher marketing department capacities

• Increased leads generation from off-line activities together with tuned on-line leads generation
• Migration G2 to G3 larger support. Possible reduction of churn from the ending G2 systems.
• CGM brands strengthening on the local market.
• Increased marketing capacity for international cooperation and the local marketing team stability.
• Possible larger overlap of marketing services for CGM SK and IX CZ.