The role

We’re looking for a commercially minded B2B Marketing Manager to lead marketing across EMEA, acting as the primary marketing partner to the regional Sales organisation, driving strategic demand-generation initiatives, and overseeing the regional marketing programme. Working across both regional and global teams, you’ll influence commercial priorities, shape marketing strategy, and ensure campaigns, events, partnerships, and demand-generation activities deliver measurable business impact.

This role is office-based out of our London office.

Working at WGSN

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We’re a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN’s trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you. 

Role overview

​​As Marketing Manager, you’ll represent Marketing across EMEA, partnering closely with Sales leadership to develop commercially focused marketing strategies that drive business growth.

Alongside owning the regional marketing calendar, you’ll play a key role in evolving WGSN’s global demand generation capability, helping improve how we generate, nurture, measure and convert demand across the business.

Supported by a wider marketing team, you’ll provide strategic leadership across regional marketing programmes while remaining close to delivery to ensure every initiative is executed to a high standard.

The team

Our marketing team combines creative vision with strategic insight to deliver measurable commercial outcomes. Based across APAC, EMEA, LATAM, and NAM, we are a collaborative, high-performing group that uses data-driven decision-making to elevate the WGSN brand and deliver world-class campaigns.

Key Accountabilities

EMEA Marketing Business Partner:

• Act as the primary Marketing Business Partner for the EMEA Sales organisation, building trusted relationships with senior commercial stakeholders.

• Translate commercial priorities into regional marketing strategies and clear marketing recommendations.

• Influence decision-making through data, insight and commercial rationale.

• Lead strategic planning sessions and ensure alignment between regional Sales priorities and global marketing objectives.

• Represent Marketing across cross-functional projects and business initiatives.

Demand Generation Strategy:

• Lead the evolution of WGSN’s global demand generation capability while owning the EMEA demand generation strategy.

• Drive initiatives that improve demand generation across the marketing and sales funnel, strengthening lead management, attribution, conversion and marketing effectiveness.

• Partner with Sales leadership, Marketing Operations and regional Marketing teams to deliver scalable improvements that support business growth.

• Use insight and performance data to optimise marketing effectiveness and recommend future improvements.

Regional Marketing Programs:

• Own the EMEA marketing calendar, ensuring activity supports regional commercial priorities and global business objectives.

• Lead the strategic planning of integrated marketing programmes across campaigns, Account-Based Marketing, owned events, third-party partnerships and paid social media.

• Work closely with the wider marketing team to ensure programmes are delivered to a high standard, while remaining hands-on where required.

• Champion the WGSN brand across EMEA and identify opportunities to strengthen customer engagement and market presence.

Performance, Insight & Optimisation:

• Define and monitor marketing KPIs to evaluate business performance.

• Produce reporting and actionable recommendations for regional and global stakeholders.

• Use campaign, pipeline and customer insight to continuously optimise marketing activity.

• Share best practice and learning across regional marketing teams to improve marketing effectiveness globally.

This list is not exhaustive, and there may be other activities you are required to deliver.

Skills, experience & qualifications required

• Significant experience in B2B marketing, ideally within SaaS, subscription, insights or technology businesses.

• Strong commercial awareness with excellent stakeholder management and influencing skills, able to build trusted relationships and translate business priorities into marketing strategies.

• Experience developing and optimising demand generation programmes across the marketing and sales funnel, including lead management, lead scoring, marketing attribution, CRM (Salesforce) and conversion optimisation.

• Experience leading integrated B2B marketing programmes across campaigns, events, partnerships, ABM and digital marketing.

• Comfortable balancing strategic thinking with hands-on marketing delivery.

• Experience leading strategic projects across multiple teams and regions.

• Excellent communication, presentation and project management skills.

• Analytical mindset with the ability to use data and insight to drive marketing decisions.

Preferred Qualifications

• Bachelor’s degree (or equivalent experience) in Marketing, Business, Communications or a related discipline.

• Experience with Salesforce, Marketo and marketing analytics platforms.

• Experience working within B2B SaaS, subscription, insights or technology businesses.

• Experience working across regional and global teams within a matrix organisation.

What we offer 

Our benefits and wellbeing package offers flexible benefits you can tailor to your own personal needs, including: 

• 25 days of holiday per year - with an option to buy/ sell up to 5 days

• Pension, Life Assurance and Income Protection

• Flexible benefits platform with options including Private Medical, Dental Insurance & Critical Illness

• Employee assistance programme and cycle to work scheme

• Volunteering opportunities

• Great learning and development opportunities

More about WGSN

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

Our values 

• We Are Everywhere

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

• We Are Future Focused

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

• We Are Rigorous

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do. 

Our culture

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive.We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.  

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here, but we do not offer full remote working.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.

A Note for Applicants

We use AI to help our team screen applications and identify candidates whose skills and experience match the role. This technology removes personal information to promote a fair and unbiased process. We believe this tool helps us find the best talent while maintaining transparency and fairness.

A Note for Recruiters  

Thank you so much for your interest in working with us at  WGSN!   Our internal Talent Acquisition team takes care of all our recruitment efforts. When we need some extra help, we partner with agencies on our Preferred Supplier List (PSL) that truly understand our business, culture and ways of working together.  Since we focus on these established partnerships, we’re unable to respond to unsolicited contacts or CVs from outside our PSL. But don’t worry! If we decide to explore new partnerships, we’ll be sure to reach out.