Our most awaited case study competition is here!

We’re excited to launch “It’s My Z-Store” — A Gen Z–focused case study competition inviting UAE residents to reimagine the Choithrams grocery shopper experience — from design and tech to fun, sustainability, and convenience.

🏁 THE CHALLENGE

Redesign a Choithrams grocery store to make it more relevant and exciting for Gen Z.

🌌 HOW THE COMPETITION WORKS

The competition will unfold in fun, themed rounds — each designed to test a different skill, from creativity to collaboration and business thinking.

🔹 Round 1 – Kellogg's Knock-out
Team introductions + bold Gen Z ideas

🔹 Round 2 – Pringles Power-Up
Training sessions by Mars & Choithrams Leaders

🔹 Round 3 – Snickers Strategy
Deeper problem-solving and concept development

🔹 Grand Finale - M&M’s Mega Finale
Top teams pitch their ideas to a panel of leaders

Bounty Coins Hunt!
Keep collecting Bounty coins at every stage—your ticket to extra perks in the Grand Finale!

(Don’t worry — detailed instructions will be shared before every round!)

👥 WHO CAN PARTICIPATE

• Gen-Z residents across UAE
• Teams of 3–4 students
• Age: 18–24
• Curious minds interested in marketing, creativity, design, and innovation

🎯 WHAT’S IN IT FOR YOU

• Work on a real Mars business challenge
• Mentorship and learning sessions with Mars & Choithrams leaders
• Present your ideas to a panel of judges
• Certificates + exciting prizes
• Winners get an exclusive trip to London ✈️
• Winning designs may come to life across Choithrams grocery stores

Fuel your creativity.
Race against the clock.
Redesign the future of grocery shopping.

Warm regards,
Team MARS